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Anne-a-Grams

January 10, 2018

Employee Feature – January

By Staff, 11:02 am

Employee Feature: January

Name:
Amanda Mueller

Title:
Account Executive

Favorite Part of Working in Public Relations:

I came from a broadcast background and used to work with many public relations professionals, so it’s been extremely fascinating to learn how the “other side” operates. I also love how multi-faceted PR can be – so many people think it’s limited to press releases and traditional media relations, or that we are “spin doctors” – but today, PR incorporates digital, graphic design, content creation and (my favorite) video.

Tip for Other Public Relations Professionals:

Make an effort to really understand journalists’ topics and deadlines so you aren’t pitching during editorial meetings and right before stringent deadlines during the day. The more in-tune you are with their schedules, the more likely they’ll want to work with you on positive coverage for your clients when the time is right.

Most Memorable Moment at Buchanan PR:

We created a video celebrating Chester Upland seniors as they boarded a bus to head off to college. We were there to shoot on the morning they left together – 14 students on one bus. That was a morning I will never forget. But we also never expected the positive feedback the video would receive after we posted it online. It was such a thrill to watch our video views tick up into the thousands on social media, while reading all the positive encouragement for the kids in the Chester community.

Click here to check it out.

Pet Peeve:

Passive voice. Also, that feeling you get when your fingernails accidentally scrape a wall or squeaky glass or the siding of a house, etc.

Guilty Pleasure:

Wine and cheese. I also carry dill in my purse because I put it on everything.

Favorite After Work Activity:

It’s not technically something I can do after work, but kayaking. Also, hanging out anywhere with my rescue pup, Porter.

December 14, 2017

Employee Feature: December

By Staff, 11:11 am

Name: Blair Kahora Cardinal

Title: Assistant VP, Director of Media Relations

Favorite Part of Working in Public Relations: Mentoring. Uplifting junior team members is essential for success. It’s never: “make this media list, and I’ll take it from here.” I like to teach everything from thoughtful strategy to proper execution. There’s nothing like watching someone you helped train get his or her first hit…then second…then third. I got the same satisfaction when I was an adjunct for the communications department at Temple University. I loved to share my day-to-day experiences with the class and watch as something would “click” for them.

Tip for Other Public Relations Professionals: Learn something from everyone. Each person you work with knows stuff you don’t. Figure out what that is, and ask.

Most Memorable Moment at Buchanan PR: Working with the Foundation to Abolish Child Sex Abuse on a media campaign to urge Pope Francis to talk about survivors of clergy abuse. He did.

Pet Peeve: When I can hear people eating—biting, chewing, swallowing. Even if a person’s mouth is closed, I find it entirely repulsive. I guess no one is going to want to sit next to me at lunch tomorrow now.

Guilty Pleasure: Candy canes. Before the Christmas candy season runs out, I buy several boxes of candy canes to get me through the year. Sometimes, I smash them up and put them over ice cream.  And no, the round mints are not the same thing.

Favorite After Work Activity: After work activity? Hahaha, hilarious. I have two wonderful little boys who are my after-work activity. My 1-year-old, Ozzie, and my soon-to-be 4-year-old, Carmen, usually have a dance party each night after dinner. Our musical selections typically range from “Frosty the Snowman,” to Katy Perry’s “Swish Swish” to “Head Over Heels” by Tears for Fears.

December 8, 2017

The Ever-Increasing Politicization of Brand Loyalty

By Staff, 10:41 am

– A.J. Litchfield

Consumer boycotts of businesses and products have long been one of the most effective ways for the everyday citizen to enact social, and in some cases, political, change. Perhaps the most famous example of a boycott was the Boston Tea Party, when New Englanders dumped newly-taxed British tea into the Boston Harbor in opposition to taxation without representation—and we all know what the ultimate outcome of that was.

Boycotts have been held periodically in the years since 1767. Often, they come about when a business makes a decision that angers consumers, causing shoppers to refuse to purchase the business’s goods or services until the decision has been reversed. Environmental issues, animal rights concerns, or association with foreign governments that are perceived to be violating human rights or international laws, are all examples of principles that can provoke a boycott.

Obviously, just because consumers try to initiate a widespread boycott of a business or its products does not mean that the business is obliged to acquiesce to the consumers’ requests. A boycott is the ultimate test of consumers’ brand loyalty, forcing management to wonder just how devoted consumers are to the products they provide. When loyalty is exceptionally high, it may not matter that a few fringe radicals are attempting to cut off the flow of business. If, however, loyalty is low, consumers might be more likely to participate in a protest.

Recent political tensions across the country have resulted in relatively unprecedented social unrest, and, subsequently, in an increasingly volatile consumer base. Individuals feel the need to reinforce the legitimacy of their political views whenever possible. This has led to increased loyalty on the part of consumers to businesses and brands that share their ideologies—leaving businesses to consider the political ramifications of their every decision.

One obvious example of this was the Keurig-Sean Hannity debacle. Hannity, a popular Conservative TV personality, refused to withdraw his support for Alabama senatorial candidate Roy Moore after allegations of sexual assault surfaced against Moore. In response, Keurig pulled its advertising from Hannity’s daily program.

Reaction was swift. Perhaps as early as a day after the news of Keurig’s move broke, individuals were pledging their allegiance to Hannity through the violent sacrifice of their Keurig coffee makers. Countless videos were posted to various social media sites capturing the ritual of destruction. Keurig’s CEO has since apologized for taking sides.

The politicization of brand loyalty has reached a critical point. It wasn’t enough for individuals to simply refrain from purchasing Keurig coffee. Only the total annihilation of Keurig’s products would do. Make no mistake, this social phenomenon reaches across the aisle. To this day, there are many Liberal consumers who will not step foot in a Chick-fil-A because CEO Dan T. Cathy has opposed same-sex marriage and donated to anti-LGBTQ organizations.

Politics, more specifically the clash between Conservatives and Liberals, has become the ultimate influencer on many Americans’ lives in recent years. The tension this creates is intense, and businesses—which used to be content to sit on the sidelines as long as capitalism was thriving—now find themselves tip-toeing through the shards of glass that represent the remains of a once more moderate, and socially unified, American consumer base.

November 21, 2017

The Battle for Public Relations during the Digital Revolution

By Amanda Mueller, 11:13 am

Should we ‘go digital?’

What are digital services? 

Should we offer digital services?

Are we still a public relations firm if we do?

These are questions that leaders in the public relations world are fervently discussing with their teams around the conference table as the term “digital” becomes more deeply integrated into agency culture.

But what, exactly, is digital? The term has become an indeterminate label for aspects of the communications industry, including content, strategy and services.

Digital can be…

1. A business strategy. Implementing digital in your business practice can ultimately alter the way both your company and your clients report results. Digital often means a heavier emphasis on SEO, which allows your clients to track ROI in real time with tangible results. It can also mean shifting your focus from traditional media relations to reputation management.

2. A connection with non-traditional media. In traditional public relations, bloggers and influencers are often passed over in favor of coverage from print and broadcast journalists. In the digital age, bloggers can be key to not only publicizing your clients’ services, but shaping their reputations as well. In digital public relations, PR execs are developing relationships with industry influencers, and pay-for-play and sponsorships are not out of the question.

3. A type of branding. Many firms have changed their identity from “public relations” to “digital public relations.” What’s the difference? Often, not much. Many firms that still label themselves as traditional public relations firms offer digital services without a branding overhaul; those services simply became another option for clients, in addition to a traditional media relation strategy. However, many firms choose to put digital strategy at the forefront of their services, even though they continue to offer broadcast and print media relations.

Ultimately, we work in an evolving industry that is constantly reinventing its product. Maybe you’re already offering some of these digital services, or maybe you’re just starting to dip your toe into the digital pool.  Either way, it’s important that your timing, strategy and branding are the right fit for your company and clientele.

How is your agency embracing “digital”? Let us know in the comments.

November 14, 2017

The Gift of Conversation

By Katie Byrne, 1:58 pm

With Thanksgiving right around the corner, the season of giving is officially upon us. Many people unfamiliar with the public relations industry might be convinced that companies set up charitable publicity stunts only to make themselves look better. In reality, PR professionals and companies know that disingenuous publicity stunts don’t do them any favors and take the attention off those they’re trying to help.

While many companies are charitable in tangible ways through volunteering, employee matching, sponsorships and more, there are other, non-traditional ways to give back. When using the less traditional route, the spotlight is shifted to the communities, non-profits, or charities that are in need rather than the company itself. There is so much hate, division, and confusion in the world today, it’s easy to spread a little joy by helping others in need. A specific, non-traditional example that I feel is one of the more meaningful ways a company can give back is by creating a Public Service Announcement, or PSA.

PSAs are a powerful way to get people talking about real-life issues. Starting a conversation is a form of giving back because it inspires people both inside and outside of a company’s normal target audience to act. A fire starts with a spark, and PSAs are the match needed to ignite discourse about issues facing our local communities and the nation. Our strength comes from our shared ideals and anything that increases the focus on them is a gift. Check out three examples below:

1. See Something, Say Something: Burger King recently released a PSA that focuses on Americans’ reluctance to speak out against injustices they see. There is a phenomenon in psychology known as the diffusion of responsibility. Its premise is that if a crime is committed in front of a large group, people are less likely to report it because they believe someone else will do it. This concept is highlighted in Burger King’s PSA, which has more than 3 million views, and shines a light on the issue of bullying. People are quick to express outrage at their “bullied” sandwich, but the teenager in the store being verbally harassed is by and large left to fend for himself. Nearly one in three U.S. students report they have been bullied. Hatred is taught and can grow and spiral from a young age. With this PSA, Burger King sends a clear message: We all need to stand up for those who are bullied and speak out against the wrongs we see.

2. “Love Over Bias”: Proctor and Gamble’s latest installment in their “Thank You, Mom” PSA series takes on a new theme. Previous “Thank You, Mom” PSAs were wildly popular and meaningful; they were centered around celebrating hard-working mothers and the sacrifices they make to allow their children to rise to the top. The most recent installment highlights the shared struggle between parent and child, and adds elements of racial, sexual, and social bias. It’s a poignant piece with nearly 300,000 views, highlighting the subliminal biases in our everyday lives. Working toward eliminating these biases – and teaching our children to grow up in a world where they don’t even see them – is a huge way to give back to our nation, our communities and the people we love.

3. It Can Wait: AT&T released a series of popular PSAs in 2016 centered around distracted driving, primarily as the result of cell phone use. As technology continues to alter our lives, it also creates new issues. One of the more successful PSAs in the past centered on drunk driving with the notable slogan, “Friends don’t let friends drink and drive.” AT&T’s PSA takes that idea and runs with it. The PSA, viewed more than 2 million times, features a young girl who suffers a traumatic brain injury and the loss of both her parents when they were all hit by a driver who is texting. The girl shares her emotional story with teens who have just revealed on camera how much they use their phones while driving. The piece forces Americans to look into the face of heartbreak and understand exactly what consequences their actions could have. Most people would probably admit to being guilty of using the phone while driving. In 2015 more than 3,000 people were killed in cell phone-related accidents. This is why the PSA hit home with kids and parents alike, and started a real dialogue about driving safety. Many states now have laws that ticket drivers who are caught on the phone while driving.

All of these examples represent successful campaigns that have created a national dialogue among citizens, lawmakers, and companies. However, it’s important to note that PSAs don’t have to change the world. Even those that start a conversation about a need in a local community, whether it be poverty or domestic violence, allow us to face issues head-on and take steps toward change. PSAs are meaningful, incite action, and inspire conversation. Give back, speak up, and mean it.

November 8, 2017

Employee Feature: November 2017

By Staff, 11:13 am

Name: Megan Keohane

Title: Account Supervisor

Date Started at Buchanan PR: May 2014

Favorite Part of Working in Public Relations: Strategy is my favorite component – I love figuring out how we can tell a story to the right audience. But overall, I love the variety that the industry offers. I work with clients in all different industries, from financial services to healthcare to baked goods. Every day is unique, and I’m always learning something new.

Tip for Other Public Relations Professionals: Take professional growth into your own hands. Attend networking events, watch free webinars and find every opportunity to connect with industry colleagues. Exchanging ideas is invaluable; it can significantly expand what you have to offer your agency or company, and your clients.

Most Memorable Moment at Buchanan PR: There have been plenty! But I’ll never forget September 16, 2015, when we announced that Rosemont College was cutting tuition by 43 percent. Several of us worked tirelessly for months strategizing and preparing for the announcement. Anne and I even split a bottle of red (or “inspiration juice,” as we called it) at her house the night before and cranked out some last-minute materials until 10pm. And all of our hard work paid off – it was a massive success, by all means.

Pet Peeve: Being physically poked. Ew.

Guilty Pleasure: I’m obsessed with the Design Home app on my phone.

Favorite After Work Activity: Similar to Johnny, I also go to CrossFit most days after work to coach and work out. But once a week or so, my fiancé and I like to take a rest day and whip up a really yummy dinner to enjoy together.

November 7, 2017

TURNING JAPANESE: PRGN CELEBRATES ITS 25TH ANNIVERSARY – IN KYOTO

By Anne Buchanan, 11:08 am

I recently returned from Japan, where I traveled to attend the fall meeting of the Public Relations Global Network. PRGN marked its 25th anniversary at this conference. This was an especially meaningful milestone to me, as we – along with HMA Public Relations, The Fearey Group and Stevens Strategic Communications – are a founding member of this independent, invitation-only network of PR firms all around the world.

This trip reminded me of how informative and educational global travel can be. As communications professionals, we are increasingly called upon to reach audiences outside of our own markets.

Two of PRGN’s founding members, Scott Hanson of HMA PR in Phoenix and Anne Buchanan of Buchanan Public Relations in Philadelphia, celebrate the network’s 25th anniversary.

We began our trip in Tokyo, the largest city in the world, for two days of sight-seeing before heading to Kyoto for the meeting. With a population of 38 million, Japan’s capital is nearly double the size of New York City.

But it was not its size that distinguished Tokyo for me. Rather, it was its unique culture.

Japan is a far more reserved and quiet country than the U.S. Most Japanese I encountered struck me as more contained and “internal” than a typical American. Despite seeing many Japanese using cell phones, I only once witnessed one actually talking on her phone. Subway trips are nearly silent, save for the clacking of the tracks and the announcements of upcoming stops.

Japanese are very polite and helpful if you ask for assistance, but by and large, do not proactively engage. The one exception was the older gentleman who spotted us pondering a train and subway map and walked us nearly a quarter-mile to the train station. He had traveled extensively in the U.S. and chatted amiably as we walked alongside him.

Much has been written about the Japanese work ethic, including this front-page article in the Wall Street Journal. During the morning rush hour, I was struck by the wave of nearly identically dressed workers (black suit, black tie, white shirt) who swarmed past us on their way to the office.

The city itself was pristine. No evidence of garbage or a homeless population anywhere that I could see. Though, surprisingly, we had to relocate or leave two restaurants, because of cigarette smoke; non-smoking does not seem to have arrived in Japan yet.

A typical gadget box beside a Japanese toilet.

And the technology! The Japanese excel at trains and toilets. We took the fabled shinkansen – the bullet train – from Tokyo to Kyoto. Traveling at 200 mph makes it hard to take in much more than a blur of the countryside, which became more and more lush the closer we got to Kyoto.

A Japanese toilet can forever change how one looks at a bathroom. In Japan, it is customary – even in public bathrooms – for the seats to be heated. There are frequently buttons to turn on a sound-masking white noise, emit a fragrance, and access a jet stream of cleansing options. In fact, the panel of options was sometimes so sophisticated that I struggled to figure out how to flush the toilet.

The number of beautiful sites – shrines, temples, gardens and kimonos – was staggering. The emphasis on calm and beauty seems paradoxical to the sometimes-lethal emphasis on hard work.

When our contingent of PR professionals gathered in Kyoto for our formal meeting, the talk turned to the state of our industry around the world. Although we work in different countries with different cultures and customs, there are some common challenges to running a PR firm that are shared around the world:

Anne with two Maikos who are training to become Geikos – professional entertainers.

  • How to demonstrate our relevance in an increasingly deconstructed marketing communications world
  • How to provide excellent service and still make a reasonable profit
  • How to grow our businesses

One of our more energetic discussions was around the terminology we use to describe what we do. Does the term public relations still apply? Should we consider adopting the broader communications to explain ourselves? How does digital figure into the way we serve our clients and market ourselves?

We decided to remain the Public Relations Global Network for now. But it’s an issue we’ll be watching closely.

I’m grateful to have 50 close friends around the world who share the same passion for advancing our profession and helping our clients grow. And I’m thankful for the opportunity to learn about PR and life in other countries.

October 31, 2017

Eight Tips for Staying Healthy with a Crazy Travel Schedule

By Nicole Lasorda, 11:01 am

If you follow me on social media, you’ve probably noticed that I’ve not been home much since June (I’m currently writing this post on a flight home from Atlanta). We have a fabulous client that’s been sending me all over the U.S. for a variety of very cool initiatives. I genuinely love traveling for business. In addition to seeing new sights and cities around the country, I’ve gotten to cross off a few bucket-list items (I drove from Seattle to Long Beach, CA, hiked in Sequoia National Park, saw orca in the wild, and went to the absolutely stunning Balloon Fiesta in Albuquerque).

But one of the most difficult parts of being on the road can be staying healthy. After five months of almost-non-stop travel, I’ve got a few tips for remaining physically, mentally and emotionally healthy:

1. Make time for a workout. I work out regularly at home, so when I’m away, it’s important to keep up with my schedule. My goal is always to find a great hiking spot in a new area. Account Supervisor Meg and Account Executive Johnny always try to visit a CrossFit gym. Whatever you do at home, try to find a way to integrate it into your trip. Of course, sometimes my schedule doesn’t permit a full workout, but at least I make sure to rack up the steps on the Fitbit.

2. Hand sanitizer is your BFF. I’m not even close to being germophobic and I normally have strong feelings on the overuse of sanitizers, but when you’re on a plane with recycled air and hundreds of people touching everything, they can be useful to help you avoid colds. I like EO handwipes because I don’t need to fit them in my already-too-full liquid carry-on bag (and, bonus, they smell amazing).

3. Jet lag is a drag. Jet lag can bring down even the most-seasoned traveler. But, there’s a pretty simple way to avoid it: Immediately upon getting on the plane, force yourself into the schedule of your new time zone. For example, if you’re traveling from the East Coast to the West Coast on an evening flight (my flight of choice), force yourself to stay awake until you arrive. When you get there, it’ll be bed time and you’ll be so exhausted, you’ll fall asleep as soon as you get to your hotel. This tactic has never failed me (and I used to travel to the West Coast once a month for six years); I’m always ready to start the next day refreshed.

4. Take a few minutes to breathe each day. I know this may sound silly, but when you’re in and out of meetings, it’s easy to forget that you should take time to refocus your mental energy. I like to take a break in the middle of the day for five minutes (everyone gets bathroom breaks, right?), walk outside and breathe in the fresh air … or go inside to warm up, as the case may be.

5. See the sights. At my former agency, I realized after 10 trips to Los Angeles that I’d never seen anything there – not even the ocean. How does that happen? I was going from the hotel to my client’s office and back again. I realized this kind of traveling was unacceptable – how can I travel all over the U.S. and not take in the local flavor? So now, I build in time to see the city I’m visiting. Sometimes it’s an extra day, sometimes it’s a few hours before a late flight, but I always find something to do there. My favorite was in Eastern Oregon – no one could even tell me what there was to see. It turns out, the Oregon Trail is right there. (Also, I may be the only person to go on the Oregon Trail and not get dysentery and die).

6. Have a really long, really good playlist. I have a travel playlist with 47 hours of songs. This keeps me in a good mood on the plane, in the rental cars and sometimes in the hotel if there’s nothing good on TV.

7. Eat healthy (most of the time). I’m a pretty healthy eater regularly, so I try to do the same on the road. Obviously, I’ll go out to eat and indulge a bit ( La Salita in Albuquerque – best chili relleno I’ve ever eaten), but for the most part, I stick to healthy foods. I bring protein bars and, if necessary, I’ll stop at a grocery store to pick up some food so I’m not constantly searching for a healthy restaurant. Airports have started to offer better choices. Every airport website will have a food map. I like to scout it out beforehand, so I know where to go for the best food.

8. Stay connected. If you’re traveling a lot, it can be hard to get time in with your family and friends for the brief time you’re home. This is where technology is the best. I try to talk to someone at least once a day – whether it’s calling my mom or sister to tell them something funny I saw, or chatting with a friend about the craziness of the day. It makes me feel like I’m not too far away, even if I haven’t seen them for a while.

We’re so conditioned to think about our clients’ needs when we travel for work, that it’s easy to forget our own. If we can take time to remember that we’re the most important person to ourselves, business travel can be fun and interesting. Off to the next city – healthy and ready!

October 27, 2017

Proceed with Caution: Media Relations and Moving News Stories

By Blair Kahora Cardinal, 10:43 am

Missteps in advertising, marketing and on social media are highly visible. The Dove ad from earlier this month? How about Adidas’ “Congrats, you survived the Boston Marathon” email? Or when Cheerios sent out a nice-enough tweet that many perceived to exploit Prince’s death?  As my colleague Nicole Lasorda wrote in a blog post back in January, Does This Tweet Make Me Look Insensitive?, it can be difficult for brands to recover.

As media relations professionals, however, we must be vigilant with our activities behind the scenes as well. When we have clients whose expertise is relevant to delicate or serious moving news stories, it can be rather challenging to insert them into the conversation without sounding opportunistic.

Perhaps you have an expert on mass shootings, or sexual assault, or wildfires or hurricanes. While ill-timed or ill-conceived pitches are generally not visible to the public (although sometimes reporters do share bad pitches with the world), they can reveal a PR practitioner’s inexperience, or worse yet, ignorance. Burning a bridge with an important journalist can create long-term problems for you and your client.

This type of dilemma comes up regularly at Buchanan Public Relations, and while there is no all-purpose answer, here are a few guidelines to follow before hitting “send.”

1. Victims and destruction come first.When a major story first breaks, for example Hurricane Harvey, the media inform the public of how many people have died or sustained injuries, as well as the extent of damage to homes, businesses and the like. Do not pitch your expert at this time.

2. Prepare your pitch. While you wait, reach out to your client to see which expert can talk about what angle. Can they explain a scientific report to a reporter? Were they involved in cleanup and recovery efforts after Hurricane Katrina or Superstorm Sandy? Having a pitch written and approved—and knowing your expert’s availability for interviews—ahead of time will allow you to move swiftly when the time is right. You’re still not pitching at this point.

3. Monitor the news cycle. Media coverage of the victims and destruction doesn’t always have a clear end-point. As the crisis unfolds, PR professionals need to monitor the news cycle. You’ll be able to sense a shift in the coverage as reporters start moving on to new angles. Perhaps the story has transitioned to water quality issues post-hurricane or how small businesses can secure loans to rebuild. Once you see the shift, this is when you pitch.

4. Pitch with sensitivity and patience. Your pitch should offer specific expertise and clearly articulate what your client can offer the reporter in relation to his or her beat. But, do your research, especially if a reporter is on-the-ground in Houston covering people living in Red Cross shelters versus a reporter behind a desk in New York writing about ways other at-risk cities can prevent flooding issues. Pitch, but be smart about it.

5. Sometimes background is best. Yes, we all want to see our clients get some ink on important stories in top news outlets. However, sometimes we pitch an expert on background alone so that the reporter doesn’t feel like we’re reaching out just to get publicity for our client. We’ve seen reporters be receptive to this, and we position it to clients as all-important relationship-building. Now you can pitch with gusto.

 

October 18, 2017

Uncovering the Truth

By John Reynolds, 11:00 am

There are three sides to every story: Side A, side B, and the truth.

But it seems we’ve lost a couple of those sides recently, as every story is a battle between side A and “fake news.” Originally, “fake news” sort of made sense. With more media outlets than ever, from small blogs to national papers, it’s not uncommon to find yourself stumbling upon a made-up news story. However, this term rapidly evolved into a response given if you don’t agree with what is being reported or someone else’s views.

Debate used to be one of the things that made this country great. Two sides are allowed to have differing opinions and discuss them openly. Despite this, in the age of “fake news,” we don’t get to have civil discourse anymore. Often, you see people so entrenched in their views, they throw the term “fake news” out to dismiss the other side’s viewpoint, ending any form of back-and-forth.

How can we resolve this issue?

While everyone can have his or her own preferred news source, we all must understand media bias and how to form our own opinions. It is crucial that people not limit news consumption to one outlet. Instead, we must read a variety of sources with differing biases and form our own opinion on a subject, not just accept what is presented to us as fact.

Let’s use a recent news story as an example. Mike Ditka, former NFL player and head coach, was interviewed during a Monday Night Football pregame show about the national anthem protests by some NFL players. Ditka is known for being a very opinioned person, and he didn’t hold back on his thoughts during this interview, making headlines immediately. Here’s a sampling of the headlines reporting on that interview:

Fox NewsMike Ditka: ‘If You Don’t Respect Our Country, Then You Shouldn’t Be in This Country Playing Football’

NBC NewsMike Ditka on NFL Protests: There’s Been No Oppression in U.S. in Last 100 Years

No matter what your viewpoint, these differing headlines show that depending on what outlet you’re reading, you’re most likely not getting the full story. Fox News, which is known for its right-leaning views, chose to focus on Ditka’s opinion that people kneeling shouldn’t be playing football in the U.S. On the other hand, NBC News, which President Trump is currently attacking as a “fake news” outlet on Twitter, focused on Ditka’s claim that there has been no oppression in the U.S. in the past century. There was no right or wrong way to report on Ditka’s views, but if you only read one source, you clearly would not have gotten the full story.

It’s important to be educated about current events, but you’re doing yourself a disservice if you only focus on one side of the story. The only way to combat “fake news” is by not letting the media dictate your opinion. So, please, continue reading the news. But from now on, include outlets you regularly disagree with. The next time you hear the term “fake news” tossed around, you’ll be able to discern for yourself the difference between it and the truth.

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