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How a TikTok Ban Could Impact Influencer Marketing

Meg Yocum

Yesterday, the House passed a bill that could lead to TikTok being banned in the United States. The “Protecting Americans … Keep reading

You Can’t Photoshop A Reputation: Where Princess Kate Failed

Anne Buchanan

I would be lying if I said I hadn’t speculated about the abdominal surgery that removed Princess Kate from the … Keep reading

Code Green: Effective Crisis Communication in Healthcare

Meg Yocum

In the fast-paced and ever-evolving landscape of healthcare, effective crisis communication is paramount for maintaining a positive brand reputation. Providers, … Keep reading

Code Green: Effective Crisis Communication in Healthcare

Meg Yocum

In the fast-paced and ever-evolving landscape of healthcare, effective crisis communication is paramount for maintaining a positive brand reputation. Providers, … Keep reading

Why Your Law Firm Marketing Strategy Must Include Media Relations

Anne Buchanan

One of the strongest marketing tools at a law firm’s disposal is a strategic media relations program. Earned media remains … Keep reading

The 5 Best Food and Beverage Marketing Campaigns of 2023

Staff

Good taste and notable presentation – important factors to consider both when whipping up a dish, and when constructing a … Keep reading

Business in the Digital Age: Aligning with the Social Commerce Evolution

Mia DeRobertis

One of the most impactful social media trends of the year is the rise of social commerce, a subcategory of … Keep reading

Media Strategies: Lessons Learned from the Taylor Swift Phenomenon

Lauren Scully

Unless you’ve been living under a rock recently, it’s more than likely you’ve seen Taylor Swift’s name in the headlines. … Keep reading

Great PR: When It Just Happens vs. When It’s Engineered

Anne Buchanan

“What great PR for that company!” That comment was made during one of the inspiring sports stories this weekend – … Keep reading

They’re a 10, but They Don’t Join Social Media Trends*

Mikayla Ickes

In the dynamic world of social media, trends have become powerful drivers of engagement, brand awareness and community interaction. Amidst … Keep reading

AI Image Generator Review

Jon Ericson

In the rapidly evolving world of web graphics and social media, Artificial Intelligence (AI) image generators have emerged as a … Keep reading

Niche Powerhouses: Recognizing the impact of microinfluencers 

Mia DeRobertis

Among the various marketing strategies that have emerged in recent years, influencer marketing has proven to be a potent tool … Keep reading

Will “X” be successful? What we can learn from past rebrands

Mia DeRobertis

In the fast-paced world of social media, staying relevant is a constant challenge for platforms seeking to maintain their user … Keep reading

5 Simple Ways to Strengthen Your Writing

Staff

Writing, like public relations, is a craft. It is a craft that constantly changes, improves, and develops. You may still … Keep reading

Introducing Threads: Should You Be On The New Twitter?

John Reynolds

This week, Meta introduced its latest offering, Threads. A direct competitor to Twitter, this new social media platform provides users … Keep reading

The Grimace Shake: How McDonald’s Nailed the Art of User-Generated Content

John Reynolds

Social media trends come and go at lightning speed. However, every now and then, a trend emerges that captivates the … Keep reading

5 Question ChatGPT Challenge

Jon Ericson

Since ChatGPT was released in November of 2022 it has dominated the news. Everywhere are videos, stories, social posts, and … Keep reading

Buchanan Public Relations Hires Lauren Scully as Account Coordinator

Emily Stephens

PHILADELPHIA (June 6, 2023) – Buchanan Public Relations LLC, a full-service public relations, digital, and crisis communications firm in Bryn … Keep reading

How Public Relations Can Be Key for Achieving Your Environmental Goals

Emily Stephens

Sustainability. ESG. Greenwashing. We have all seen these terms tossed around about companies, in advertisements and throughout the media, but … Keep reading

The Threat of Fake News and Media Bias 

Annie Speer

In today’s digital age, it is easier and faster than ever to access news from around the world. Our society … Keep reading

Communications Professionals: BeWare Before You BeReal 

Lauren Scully

BeReal has taken the social media landscape by storm, accumulating tens of millions of users within the past year. The … Keep reading

Are You Paying Attention? What Elon Musk and Mark Zuckerberg Are Telling You

John Reynolds

Elon Musk caused a stir when he began charging people for blue checkmarks on Twitter. Met with sharp criticism, Twitter … Keep reading

PR Peeps, Here is Another AI Tool You Can Start Using Immediately

Jon Ericson

Unless you’ve been living under a rock, you cannot have missed the groundswell of stories about ChatGPT and its potential … Keep reading

Got a Great Idea for a Super Bowl Promotion? Careful – or You May Earn a Penalty

Anne Buchanan

Got a Great Idea for a Super Bowl Promotion? Careful – or You May Earn a Penalty With the approach … Keep reading

Why You Need a Buyer Persona for Social Media (And How to Create One)

Meg Yocum

In sales and marketing, you’ll often hear about buyer personas – a detailed representation of the average consumer of the … Keep reading

You Graduated! Now What? Why You Should Consider Non-Traditional Post-Graduate Opportunities 

Amelia Maxwell

Four years of college have come and gone and now you are faced with the expectation of immediately jumping into … Keep reading

My Company Won an Award – Now What?

Anne Buchanan

A Common question we hear from clients is, "Our company just won this award. How can we turn it into news? … Keep reading

Optimize Social Listening and Media Monitoring with Boolean Search 

Annie Speer

What is a Boolean search?  Boolean logic can be used for more than just Google searching; becoming a Boolean master … Keep reading

Beyond The Wall Street Journal and New York Times: Five Growing Media Outlets That Belong on Your Media List

Anne Buchanan

I was stopped at a PA Turnpike rest stop last week, gassing up for the final leg of my trip … Keep reading

A Social Shift: 5 New Best Practices in Social Media

Staff

By: Meg Yocum & Mikayla Ickes The other week, the BPR team attended the annual Social Media Day PHL conference … Keep reading

Why Every Communications Professional Should be Watching the January 6 Hearings

Anne Buchanan

I have been urging our team to tune into the January 6 hearings. My advice is not motivated by political … Keep reading

What’s Keeping Leaders Up at Night?

Anne Buchanan

Local Executives Have One Thing on Their Minds I attended a CEO Roundtable this morning featuring a panel of business … Keep reading

Vibe Check: Can you Communicate with your Gen Z Employees?

Mikayla Ickes

Long gone are the days that you will hear someone refer to something as “the cat’s pajamas” or call something … Keep reading

How to Provide Media Support for Different Size Law Firms

Emily Suhr

Law firms can range in size from individual attorneys in a solo practice to large law firms with thousands of … Keep reading

On the Record vs. Off the Record: Interview Options

Annie Speer

Anytime a source is considering speaking to the media, they should be informed of their options and understand the reporter’s … Keep reading

3 Things PR Pros Can Learn from Equestrians

Emily Suhr

For most people, horses are beautiful creatures that grace the covers of books such as Black Beauty and National Velvet. … Keep reading

Roses and Rejections: What The Bachelor Teaches Us About Creating Connections

Mikayla Ickes

On Monday nights at 8:00 p.m., the words, “Will you accept this rose?” echo in living rooms across America as … Keep reading

Shark Week: A Master Class in Building Audience Loyalty

Annie Speer

For one week each summer, sharks take over the airwaves on Discovery Channel. Now in its 33rd year, Shark Week … Keep reading

How To Turn Attorneys into Thought Leaders

Maria Lynn

People often want to know how we get our attorney clients quoted in high-visibility publications. While there is no single … Keep reading

PR for Law Firms: 3 Questions to ask a Partner to Surface Great Story Ideas

Anne Buchanan

We are often asked how to build a strong public relations program for a law firm. There are lots of … Keep reading

What Makes a Partner a Good Source for the Media?

Mikayla Ickes

Pitching attorneys to the media as subject matter experts is an effective way to bring exposure to a particular law … Keep reading

The Covid-19 Pandemic: What We’ve Learned a Year Later

Annie Speer

This time last year, the world was panicking, everything was closing, and people were very uncertain about what the next … Keep reading

Want More Women Leaders? Look to the White House

Renee Cree

It’s no secret that public relations is a female-dominated industry; according to a 2018 survey in the Public Relations Review, … Keep reading

Maintaining Employee Morale Through the Pandemic

Maria Lynn

Towards the beginning of the pandemic, employers were pushing out messaging that revolved around the importance of building a strong … Keep reading

What Our Leaders—Past and Present—Can Teach Us About Communicating

Renee Cree

The Presidency of the United States is the Highest Office in the Land and with a new administration poised to … Keep reading

Communications on Election Day: What’s the Best Approach

John Reynolds

Even if you lived under a rock, I’m confident you would still be aware that Tuesday is (finally) Election Day. … Keep reading

How To Wow a Prospect From Behind a Mask

Anne Buchanan

Our team had a new experience this week. We pitched for a piece of new business, in person, wearing masks … Keep reading

The Dangers of Trying to Time the (Media) Market

Anne Buchanan

We recently encountered a client situation that is becoming increasingly common. Our client, a global consultancy, wanted our help in … Keep reading

A Tale of Two Vatican City Interns

Maria Lynn

Two of our team members, Maria and Taylor, participated in the same college internship during different years before coming to … Keep reading

7 Tips to Help Recent Grads Land a Job During COVID-19

Lauren Force

As the internship manager at BPR, I’ve received dozens of emails in recent months from prospective interns and entry-level candidates … Keep reading

Shifting Into a Higher Gear

Anne Buchanan

Several weeks ago, I embarked on a solo bike ride on one of my favorite bike trails – The Great … Keep reading

Work-Life Balance During COVID-19’s Summer Months

John Reynolds

In May, Buchanan PR VP Renee Cree posted a blog about how employers must consider the mental health of their … Keep reading

2020: the Year of “What’s Next?!”

Nicole Lasorda

How to Be Prepared for Whatever the Year Throws at You Starting with a pandemic that effectively shut down many … Keep reading

Scams and Misinformation: An Underlying Pandemic

Renee Cree

As we try to find our footing and ensure our physical and mental health during COVID-19, there is another virus … Keep reading

Performative Allyship Is Not Enough- How To Be An Authentic Ally In Your Pride Messaging

Liam McCaffery

Every June, companies big and small roll out the rainbow carpet to celebrate Pride Month. Since the Stonewall Riots of … Keep reading

You Were Missing Out on TikTok Before the Pandemic, and You’re Definitely Missing Out Now

Katie Byrne

In early March, AE Lauren and I attended Social Media Marketing World. We participated in dozens of incredible sessions and, … Keep reading

4 LinkedIn Strategies That Will Improve Your Business

Lauren Force

At this year’s Social Media Marketing World, the largest conference of its kind held annually in San Diego, fellow account … Keep reading

How To Maintain Your Office Culture When Working Remotely

Maria Lynn

We have not attended in-person staff lunches in months. We miss “Bagel Tuesdays.” We have not heard the pups running … Keep reading

Graduation- An End, But More Importantly, a Beginning

Taylor Gray

-Taylor Gray and Liam McCaffery Graduation. The culmination of your academic career. A moment in the spotlight. The chance to … Keep reading

How to Work with the Media Successfully During COVID-19 Pandemic

John Reynolds

The news cycle is moving at a rapid pace, and it’s nearly impossible to go a day without seeing a … Keep reading

Consider Employees’ Mental Health in Striking the Right Balance after COVID-19

Renee Cree

A recent survey published by the Kaiser Family Foundation found that about 45 percent of Americans feel that stress related … Keep reading

How to Use PR to Get Through All COVID-19, All the Time

Katie Byrne

Nearly six months ago, I wrote a blog detailing how part of being a PR professional is constant news consumption, … Keep reading

In a Crisis, Make Sure Your Message is Clear

Renee Cree

In times of crisis, one of the most important things to keep in mind is clarity and consistency of message. … Keep reading

Thoughtful Brand Communications During the Coronavirus

Lauren Force

As the coronavirus pandemic continues to unfold, you can hardly turn on the TV or open the newspaper without being … Keep reading

How Brands are Responding to the Coronavirus

Lauren Force

Every other Wednesday, fellow account executive Katie Byrne and I host a Facebook Live show called Buchanan Buzz, where we … Keep reading

Coronavirus and COVID-19 Communications: What Clients and the Public Want to Hear in a Crisis

Anne Buchanan

For those of us in the public relations business, the last week has been a 24/7 blur of news consumption, … Keep reading

Paying It Forward

Jon Ericson

Our president surprised each of us with a crisp $50 bill at the holiday party. The only conditions were that … Keep reading

The PR Problem in Baseball

Katie Byrne

When the Houston Astros won the World Series late in the fall of 2017, the country rallied around the young team … Keep reading

Disney Takes Its Brand to Streaming

Alison Nieto

$15.99 a month for Netflix. $11.99 a month for Hulu. $8.99 a month for Amazon Prime Video. $14.99 a month … Keep reading

Try a Little Empathy

Katie Byrne

We often take informational interviews at our office and recently, I’ve had quite a few people ask what my favorite … Keep reading

Happy Fall Y’all.

Nicole Lasorda

We’re now firmly ensconced in autumn – the time of leaves changing, sweaters, bonfires and pumpkin EVERYTHING. We eat it, … Keep reading

The NBA’s Massive PR Crisis

John Reynolds

One tweet. That’s all it took to tarnish the relationship between the NBA and China – possibly forever. Wait, what’s … Keep reading

When Should PR be Brought Into the Mix?

Anne Buchanan

(Or, “Why Do We Always Get Invited to the Party So Late?”) In the last ten days, we have received … Keep reading

A Request to Refrain from the Reboot

Taylor Gray

To reboot or not to reboot? That is the question. And for some reason has been, for as long as … Keep reading

Reflections on the U.S. Women’s Soccer Team’s Image

Natalie Minella

Over the last few weeks, the United States Women’s National Soccer Team was thrust into the national spotlight as they … Keep reading

6 Tips for Staying Genuine in Today’s Influencer Culture

Bailie Pelletier

As the relevance of social media persists, a new era of marketing has begun. Influencer marketing, now a billion-dollar industry, … Keep reading

A Tale of Two PR Strategies: Lori Loughlin vs. Felicity Huffman

Bridget Forde

The college admissions scandal paints an ugly picture of everyone involved: wealthy, entitled parents who used their copious amounts of … Keep reading

A Closer Look at the Top 4 Threats Facing Journalism in 2019

Megan Keohane

As briefly referenced in another recent blog post, last month, Cision issued its 10th annual State of the Media report, … Keep reading

The 5 Biggest Takeaways from Social Media Marketing World

Lauren Force

I have long been a subscriber to Social Media Examiner’s daily newsletter. So, when I received an automated email back … Keep reading

Music’s Mysterious Messages

Gabby Llopiz

The music world has a way of constantly outdoing itself. From insane tours, to dropping albums seemingly overnight, musicians are … Keep reading

Don’t Be the Next #PRFail

John Reynolds

There are 6.4 public relations professionals for every news reporter, according to a Bloomberg report last week. With such a … Keep reading

Tiger Woods and His Evolving Brand

Jane Ross

With his career riddled with successes and scandals, Tiger Woods’ 23-year journey in professional golf has run the gamut. Woods’ … Keep reading

Where are the Relations in Public Relations?

Van Agens

When I was in school, my professors and other experienced mentors my school hosted, encouraged my peers and me to … Keep reading

Press Release vs. News Release: Why It Matters

Anne Buchanan

When I began my public relations career three decades ago, there was a certain – shall we say – hierarchy … Keep reading

Public Relations Trends: How To Stay Ahead

Gabby Llopiz

Artificial intelligence is taking the world by storm, highlighted a few months ago by one of our blog posts, AI … Keep reading

Racism in Fashion – Where are the PR Teams?

Nicole Lasorda

I follow the fashion industry pretty closely. Fashion is a love of mine and, of course, I love public relations. … Keep reading

6 Tips for the Junior PR Professional

Megan Keohane

Whether you’ve recently made the jump from intern to full-time employee, or are a year into your first real-world position … Keep reading

How to Follow Up with the Media
4 Questions to Ask Yourself Before Following Up

John Reynolds

We’ve all been there. You’ve crafted a genius pitch, built the perfect media list, and even added a witty and … Keep reading

What is SEO?

Katie Byrne

A few months back, I wrote a blog discussing the many hats a PR practitioner wears. Given the variety, we … Keep reading

Fyre Festival: Burning Bridges and Ethics in PR

Gabby Llopiz

The communications industry is no stranger to ethical dilemmas. Communications professionals are all trying to push out positive content about … Keep reading

The Best (Free) Social Media Management Tools Right Now

Lauren Force

Today’s digital landscape is chaotic. More social media platforms exist than ever before, and the number of users on them … Keep reading

Top 3 PR Fails and Wins of 2018

Nicole Lasorda

2018 was quite a year. We experienced so many highs and many lows of all types. In my quest to … Keep reading

Where Are They Now?
Maureen Bell Teaches At-Risk Youth in Desert

Anne Buchanan

INTERNED IN: 2013 EDUCATION: Temple University, 2012, B.A. Communications with a concentration in PR

Twiddle Your Thumbs, Surf the ‘Net, then Get Ready for 2019

Nicole Lasorda

Ahh December – the time when our personal lives get crazy, but the PR world slows down a little (yeah, … Keep reading

#FacebookDown? No Problem for These Companies

John Reynolds

Last week, the world went into a tizzy when Facebook and Instagram were temporarily down. Immediately, it seemed as if … Keep reading

Addressing Crisis Preparedness – M&A East 2018

Megan Keohane

Last month, I had the pleasure of joining a panel of experts at M&A East 2018, hosted by ACG Philadelphia, … Keep reading

AI in Public Relations

Steve Cammarota

Artificial intelligence has generated hype and bred anxiety across a variety of industries, and public relations is no exception. Naturally, … Keep reading

YouTubers, Bloggers and Podcasts – New Wave of Advertising

Gabby Llopiz

We’ve all been there: scrolling through social media when we see our favorite influencers using new teeth whitening kits, drinking … Keep reading

Strategies for a Comeback

Jean Rutter

When companies lose the public’s trust – whether it’s Facebook selling user data or United Airlines mistreating passengers – PR … Keep reading

Career Hopping into The World of PR

Katie Byrne

Recently, I was perusing the public relations Reddit page (as all PR nerds do) and noticed a trend. There was … Keep reading

3 Things to Do When Your Client’s Story Goes Viral

John Reynolds

Social media and online news have made the possibility of a story going viral (when it’s picked up quickly by … Keep reading

Scrub Your Social Media Before the Next Scandal Strikes

Lauren Force

You’ve seen it by now. Another celebrity, athlete or reporter’s dirty laundry dug up from their social media archives and … Keep reading

3 Reasons Why Social Media is Integral to Your Company’s Success

Staff

– Megan Noll Social media has managed to work its way into nearly every aspect of our lives – we … Keep reading