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Archive for the ‘Social Media’ Category

Snapchat Vs. Instagram Stories – Which Is Better For Your Business?

Posted on: July 11th, 2017 by Megan Keohane

Full disclosure: I began writing this post about how Instagram Stories are better for businesses than Snapchat based on the level of engagement they can elicit from consumers. Then halfway through my draft, Snapchat released its most recent update, allowing users to include website links in snaps. Game. Changer. Given how quickly these platforms are […]

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PR 101: 4 Public Relations Tips Every Brand Needs to Remember

Posted on: June 28th, 2017 by Nicole Lasorda

As PR people, it’s in our nature to be hyper-sensitive to the issues and possible outcomes in every situation (I’m pretty sure this is why my friends think I’m a pessimist). We take each scenario and run through all the positive and negative implications, thinking about ways to either capitalize on or minimize the impact […]

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3 SEO Goals You Can Accomplish in 2017

Posted on: February 7th, 2017 by Joe Cerrone

For many people, the beginning of February means the glow of New Year’s resolutions has worn off and new routines are starting to set in. Nevertheless, there is still a chance for companies to make the commitment to improve their SEO performance in 2017. While ranking first for all target keywords is likely not in […]

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Four Quick Ways to Enhance Your Website

Posted on: August 30th, 2016 by Joe Cerrone 1 Comment

There are myriad factors to consider when assessing the quality of a website—from aesthetic design and layout to the type of content presented and its overall standing in search engines. Sometimes, planning basic website improvements becomes a trip down the rabbit hole, with conversations jumping from slight modifications in copy to whole-scale redesigns. Nevertheless, for […]

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Five Ways to Measure the Strength of Your Website

Posted on: June 8th, 2016 by Joe Cerrone

Competing for attention on the internet is a strenuous task. Strategically using keywords, frequently updating social media profiles and producing a never-ending amount of content for blogs and websites are all vital steps in developing and maintaining a dominant online presence. While it is relatively clear what components can contribute to a successful web campaign, […]

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LinkedIn “Connectiquette” – Tips for Using Professional Social Etiquette on LinkedIn

Posted on: May 4th, 2016 by Jen Tedeschi

When it comes to building a professional network, most of us PR pros (or anyone in the working world, for that matter) know that having an active presence on social media is more important than ever before. In fact, I can probably count the number of people I know who don’t have a LinkedIn profile […]

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How to Leverage Web Analytics to Measure the Impact of Your Public Relations Program

Posted on: February 16th, 2016 by Rachel Neppes

In today’s day and age, public relations needs to have a tangible return, as is the case with any business investment. However, the outcomes of a PR program, such as public perception, consumer attitudes or brand loyalty, are difficult to quantify, making PR measurement especially challenging. But, while PR measurement – given its nature – […]

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Weighing the Risks and Rewards of Using Social Media for News Sourcing

Posted on: January 26th, 2016 by Staff 1 Comment

Long gone are the days when rustling through a newspaper with ink-stained fingers was the only way to get the news. Throughout the 20th century, advancements such as radio and television drastically changed the way we created and consumed news. Then came the Internet during the past two decades, representing possibly the largest shift to […]

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// // Commented by Jon Ericson, 29Feb2016 // // // //