Philadelphia-based Buchanan Public Relations LLC is a full-service public relations firm that specializes in media relations, social media and crisis communications.

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Archive for the ‘Public Relations’ Category

Back to Work

Posted on: September 20th, 2017 by Angie Baturka No Comments

What does a stay-at-home mom of 23 years do when her youngest children (twins) go to college? She gets a job! Why? Partly, to help pay for the college expenses, but mostly, to keep busy and apply my skills  to something other than raising kids. How difficult was this transition? With shaking knees, I jumped […]

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Why You Should Get Involved in your Local PR Community

Posted on: September 12th, 2017 by Amanda Mueller No Comments

If you’re anything like those of us here at Buchanan PR, your day is already jam-packed writing pitches, coordinating interviews, and producing content for your clients. There is hardly time in the day to fit in anything extra, much less take on an outside position with your local PR organization. However, if you can carve […]

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7 Tips for Business Travel

Posted on: August 30th, 2017 by Megan Keohane No Comments

I’m lucky to have a career that takes me to different places all over the country from time to time (the most random places having been Boise, ID, and a small town in eastern Oregon just last month). The way I see it, I have it made. I don’t have to travel weekly and spend […]

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Workplace Diversity Issues Are Making Headlines – Can Internships Solve the Problem?

Posted on: August 15th, 2017 by Staff

– Alex Harris Workforce diversity and inclusion issues can no longer be dismissed, as some of the most successful companies in the world are being put to the test. The Google engineer who was fired for his controversial memo, former Uber CEO Travis Kalanick’s sexism allegations, and Facebook’s troubling workforce demographics come to mind. Numerous […]

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Four Things That Can Separate PR Pros from Spammers

Posted on: August 9th, 2017 by John Reynolds 1 Comment

In a recent vlog, the BPR staff recorded video letters for journalists, which addressed a variety of things from letting them know we’re paid subscribers to thanking them for responding to our pitches. In my video letter, I said that I’m not a spammer. If you’ve been working in public relations long enough, I’m sure […]

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My Media Addiction

Posted on: August 3rd, 2017 by Blair Kahora Cardinal

I always tell interns and junior staff that their first media hit is a gateway. We all remember that first time a journalist responded to our pitch. That first time a camera showed up at our event. That first time a story ran, and our expert was quoted. The high that follows is exceptional, and […]

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The Importance of Staying Informed

Posted on: July 26th, 2017 by Staff

– Maggie Rugolo With headlines alternating daily between terrorist attacks and political turmoil, reading the news can be painful. It would be much easier to simply put the paper down and live in a blissful bubble of denial and oblivion. As public relations professionals, we do not have the liberty of denial. We are forced […]

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Own Your Story: 4 Key Lessons from Public Relations

Posted on: July 20th, 2017 by Joe Cerrone

There’s no such thing as a normal day for public relations professionals. From drafting press releases and pitching the media to managing social media accounts and responding to crises, our work varies according to client needs and many factors beyond our control. At first glance, many of our day-to-day activities may seem unrelated, such as […]

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Snapchat Vs. Instagram Stories – Which Is Better For Your Business?

Posted on: July 11th, 2017 by Megan Keohane

Full disclosure: I began writing this post about how Instagram Stories are better for businesses than Snapchat based on the level of engagement they can elicit from consumers. Then halfway through my draft, Snapchat released its most recent update, allowing users to include website links in snaps. Game. Changer. Given how quickly these platforms are […]

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PR 101: 4 Public Relations Tips Every Brand Needs to Remember

Posted on: June 28th, 2017 by Nicole Lasorda

As PR people, it’s in our nature to be hyper-sensitive to the issues and possible outcomes in every situation (I’m pretty sure this is why my friends think I’m a pessimist). We take each scenario and run through all the positive and negative implications, thinking about ways to either capitalize on or minimize the impact […]

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// // Commented by Jon Ericson, 29Feb2016 // // // //