Philadelphia-based Buchanan Public Relations LLC is a full-service public relations firm that specializes in media relations, social media and crisis communications.

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Archive for the ‘Public Relations’ Category

Employee Feature – January

Posted on: January 10th, 2018 by Staff No Comments

Employee Feature: January Name: Amanda Mueller Title: Account Executive Favorite Part of Working in Public Relations: I came from a broadcast background and used to work with many public relations professionals, so it’s been extremely fascinating to learn how the “other side” operates. I also love how multi-faceted PR can be – so many people […]

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Employee Feature: December

Posted on: December 14th, 2017 by Staff

Name: Blair Kahora Cardinal Title: Assistant VP, Director of Media Relations Favorite Part of Working in Public Relations: Mentoring. Uplifting junior team members is essential for success. It’s never: “make this media list, and I’ll take it from here.” I like to teach everything from thoughtful strategy to proper execution. There’s nothing like watching someone […]

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The Ever-Increasing Politicization of Brand Loyalty

Posted on: December 8th, 2017 by Staff

– A.J. Litchfield Consumer boycotts of businesses and products have long been one of the most effective ways for the everyday citizen to enact social, and in some cases, political, change. Perhaps the most famous example of a boycott was the Boston Tea Party, when New Englanders dumped newly-taxed British tea into the Boston Harbor […]

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The Battle for Public Relations during the Digital Revolution

Posted on: November 21st, 2017 by Amanda Mueller

Should we ‘go digital?’ What are digital services?  Should we offer digital services? Are we still a public relations firm if we do? These are questions that leaders in the public relations world are fervently discussing with their teams around the conference table as the term “digital” becomes more deeply integrated into agency culture. But […]

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The Gift of Conversation

Posted on: November 14th, 2017 by Katie Byrne

With Thanksgiving right around the corner, the season of giving is officially upon us. Many people unfamiliar with the public relations industry might be convinced that companies set up charitable publicity stunts only to make themselves look better. In reality, PR professionals and companies know that disingenuous publicity stunts don’t do them any favors and […]

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Employee Feature: November 2017

Posted on: November 8th, 2017 by Staff

Name: Megan Keohane Title: Account Supervisor Date Started at Buchanan PR: May 2014 Favorite Part of Working in Public Relations: Strategy is my favorite component – I love figuring out how we can tell a story to the right audience. But overall, I love the variety that the industry offers. I work with clients in […]

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Posted on: November 7th, 2017 by Anne Buchanan 1 Comment

I recently returned from Japan, where I traveled to attend the fall meeting of the Public Relations Global Network. PRGN marked its 25th anniversary at this conference. This was an especially meaningful milestone to me, as we – along with HMA Public Relations, The Fearey Group and Stevens Strategic Communications – are a founding member […]

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Eight Tips for Staying Healthy with a Crazy Travel Schedule

Posted on: October 31st, 2017 by Nicole Lasorda

If you follow me on social media, you’ve probably noticed that I’ve not been home much since June (I’m currently writing this post on a flight home from Atlanta). We have a fabulous client that’s been sending me all over the U.S. for a variety of very cool initiatives. I genuinely love traveling for business. […]

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Proceed with Caution: Media Relations and Moving News Stories

Posted on: October 27th, 2017 by Blair Kahora Cardinal

Missteps in advertising, marketing and on social media are highly visible. The Dove ad from earlier this month? How about Adidas’ “Congrats, you survived the Boston Marathon” email? Or when Cheerios sent out a nice-enough tweet that many perceived to exploit Prince’s death?  As my colleague Nicole Lasorda wrote in a blog post back in […]

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Uncovering the Truth

Posted on: October 18th, 2017 by John Reynolds

There are three sides to every story: Side A, side B, and the truth. But it seems we’ve lost a couple of those sides recently, as every story is a battle between side A and “fake news.” Originally, “fake news” sort of made sense. With more media outlets than ever, from small blogs to national […]

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// // Commented by Jon Ericson, 29Feb2016 // // // //