Where are the Relations in Public Relations?

When I was in school, my professors and other experienced mentors my school hosted, encouraged my peers and me to build and use our networks and to make sure to build a professional rapport with industry associates. To be honest, I don’t think many of us did, whether it was out of fear and anxiety or just laziness.relations blog

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PR 101: 4 Public Relations Tips Every Brand Needs to Remember

As PR people, it’s in our nature to be hyper-sensitive to the issues and possible outcomes in every situation (I’m pretty sure this is why my friends think I’m a pessimist). We take each scenario and run through all the positive and negative implications, thinking about ways to either capitalize on or minimize the impact … Keep reading

So You Got An Interview

I handle the internship and co-op programs here, and, especially for summer, I get hundreds of resumes for only two open positions. A few weeks ago, AC Lesley wrote a blog post about some major resume mistakes we see: Why We Passed on Your Resume (Sorry, Not Sorry). She did a great job emphasizing the … Keep reading

To My Fellow Millennials: Knowledge Was Power

Oh, the things  you won’t learn in school. The truth is, your chances of entering a career as a young professional fully prepared and equipped with the precise skill sets expected of your position are unlikely. The world is evolving faster than ever as systems of technology, communication and collaboration improve and expand across industries. But … Keep reading

Confidence is Key

Merriam-Webster’s definition of confidence is “the feeling or belief that one can rely on someone or something; firm trust.” Confidence is a quality in ourselves that is so important to have, yet few people are truly and completely confident. The often overused slogan, “fake it ‘til you make it” may be a cliché, but it’s true. … Keep reading

Four Things I’m Thankful for as a PR Professional

It’s the time of year to be thankful. Everyone’s posting their “30 Days of Thankfulness” statuses on Facebook and people are getting ready to feast around the table with loved ones. In the spirit of the season, here are four PR-related items for which I’m thankful.  Media databases – At Buchanan PR (and most reputable … Keep reading

In the News

In the office, I’m known as the Weather Girl. It’s because I’m a weather geek. Glenn “Hurricane” Schwartz and I have something in common (though I’m not prone to wearing bow ties). It’s true that I do seem to be more aware of what’s about to hit us than some people. But it’s not because … Keep reading