Should we ‘go digital?’ What are digital services? Should we offer digital services? Are we still a public relations firm if we do? These are questions that leaders in the public relations world are fervently discussing with their teams around the conference table as the term “digital” becomes more deeply integrated into agency culture. … Keep reading
With Thanksgiving right around the corner, the season of giving is officially upon us. Many people unfamiliar with the public relations industry might be convinced that companies set up charitable publicity stunts only to make themselves look better. In reality, PR professionals and companies know that disingenuous publicity stunts don’t do them any favors and … Keep reading
Name: Megan Keohane Title: Account Supervisor Date Started at Buchanan PR: May 2014 Favorite Part of Working in Public Relations: Strategy is my favorite component – I love figuring out how we can tell a story to the right audience. But overall, I love the variety that the industry offers. I work with clients in … Keep reading
I recently returned from Japan, where I traveled to attend the fall meeting of the Public Relations Global Network. PRGN marked its 25th anniversary at this conference. This was an especially meaningful milestone to me, as we – along with HMA Public Relations, The Fearey Group and Stevens Strategic Communications – are a founding member … Keep reading