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Archive for October, 2017

Eight Tips for Staying Healthy with a Crazy Travel Schedule

Posted on: October 31st, 2017 by Nicole Lasorda

If you follow me on social media, you’ve probably noticed that I’ve not been home much since June (I’m currently writing this post on a flight home from Atlanta). We have a fabulous client that’s been sending me all over the U.S. for a variety of very cool initiatives. I genuinely love traveling for business. […]

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Proceed with Caution: Media Relations and Moving News Stories

Posted on: October 27th, 2017 by Blair Kahora Cardinal

Missteps in advertising, marketing and on social media are highly visible. The Dove ad from earlier this month? How about Adidas’ “Congrats, you survived the Boston Marathon” email? Or when Cheerios sent out a nice-enough tweet that many perceived to exploit Prince’s death?  As my colleague Nicole Lasorda wrote in a blog post back in […]

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Uncovering the Truth

Posted on: October 18th, 2017 by John Reynolds

There are three sides to every story: Side A, side B, and the truth. But it seems we’ve lost a couple of those sides recently, as every story is a battle between side A and “fake news.” Originally, “fake news” sort of made sense. With more media outlets than ever, from small blogs to national […]

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5 PR Takeaways from Equifax’s Cybersecurity Nightmare

Posted on: October 10th, 2017 by Lauren Force

A crisis can strike at any moment. Last month, credit reporting company Equifax experienced a catastrophic one after revealing that a data breach may have compromised up to 143 million U.S. consumers’ data—an attack former CEO Richard Smith had known about since late-July. With the rising number of data breaches surfacing in the media lately, […]

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Employee Feature: October

Posted on: October 4th, 2017 by Staff

Name: John Reynolds Title: Account Executive Date Started at Buchanan PR: November 2015 Favorite Part of Working in Public Relations: I love everything about media relations. There is a lot of strategy involved. I spend time researching reporters – everything from what they cover to what interests them –  to make sure I’m confident my […]

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// // Commented by Jon Ericson, 29Feb2016 // // // //