If you follow me on social media, you’ve probably noticed that I’ve not been home much since June (I’m currently writing this post on a flight home from Atlanta). We have a fabulous client that’s been sending me all over the U.S. for a variety of very cool initiatives. I genuinely love traveling for business. … Keep reading
Missteps in advertising, marketing and on social media are highly visible. The Dove ad from earlier this month? How about Adidas’ “Congrats, you survived the Boston Marathon” email? Or when Cheerios sent out a nice-enough tweet that many perceived to exploit Prince’s death? As my colleague Nicole Lasorda wrote in a blog post back in … Keep reading
There are three sides to every story: Side A, side B, and the truth. But it seems we’ve lost a couple of those sides recently, as every story is a battle between side A and “fake news.” Originally, “fake news” sort of made sense. With more media outlets than ever, from small blogs to national … Keep reading
Name: John Reynolds Title: Account Executive Date Started at Buchanan PR: November 2015 Favorite Part of Working in Public Relations: I love everything about media relations. There is a lot of strategy involved. I spend time researching reporters – everything from what they cover to what interests them – to make sure I’m confident my … Keep reading