– Maggie Rugolo With headlines alternating daily between terrorist attacks and political turmoil, reading the news can be painful. It would be much easier to simply put the paper down and live in a blissful bubble of denial and oblivion. As public relations professionals, we do not have the liberty of denial. We are forced … Keep reading
There’s no such thing as a normal day for public relations professionals. From drafting press releases and pitching the media to managing social media accounts and responding to crises, our work varies according to client needs and many factors beyond our control. At first glance, many of our day-to-day activities may seem unrelated, such as … Keep reading
Full disclosure: I began writing this post about how Instagram Stories are better for businesses than Snapchat based on the level of engagement they can elicit from consumers. Then halfway through my draft, Snapchat released its most recent update, allowing users to include website links in snaps. Game. Changer. Given how quickly these platforms are … Keep reading