PR 101: 4 Public Relations Tips Every Brand Needs to Remember

As PR people, it’s in our nature to be hyper-sensitive to the issues and possible outcomes in every situation (I’m pretty sure this is why my friends think I’m a pessimist). We take each scenario and run through all the positive and negative implications, thinking about ways to either capitalize on or minimize the impact … Keep reading

PR in Court: How to Protect your Firm During Client Lawsuits

You may want to think twice before sending that email to your crisis client. Recently, the Pennsylvania Superior Court ruled that a company’s correspondence with its public relations firm with regard to legal advice is not protected under attorney-client privilege, which may leave your agency open to legal problems of its own. In BouSamra v. … Keep reading

From a Past Intern…

Katie Dillon, a rising-senior at The George Washington University, was a member of the Buchanan internship program last summer. Katie is pursuing a double major in Women’s Studies and Journalism. We recently received this nice letter from her, which mentions how much of a help our program was as she begins a new internship in … Keep reading