The weather is cold, the stores are packed with shoppers, and you are well on your way to finalizing the dinner menu while figuring out what you’re going to get dear Aunt Nadine for the family gift exchange this year. ‘Tis the season, right? But your client has an event this week, you have a … Keep reading
– Anne Buchanan and Megan Keohane On Tuesday, November 29, 2016, agency president Anne Buchanan and I attended an event on mobile technology in healthcare, organized by the Greater Philadelphia Chapter of the Healthcare Businesswomen’s Association (of which we are both members). Now, you may be wondering, “Why attend a healthcare industry event? Don’t you … Keep reading
Public relations profess ionals spend a large amount of time engaging in media relations—writing pitches, contacting reporters and hoping to land a top tier placement for clients. Developing pitches that perfectly fit into a client’s niche can be difficult and even the best of us run out of ideas from time to time. If you … Keep reading