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Archive for October, 2016

It’s time for your client’s closeup: video in PR

Posted on: October 25th, 2016 by Amanda Mueller

As a former broadcast journalist, I never put much thought into the function of video outside a news room. I worked with video every day, but I took the marketing and public relations potential for granted. In fact, while the viewership of TV and conventional broadcast dwindles, video is booming in the marketing and public […]

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No Internship, No Experience, No Problem

Posted on: October 18th, 2016 by Staff

– Stephanie Barber Congratulations, college graduate! You’ve got an outstanding grade point average, a killer cover letter, and the recommendations of your favorite professors – time to go land the job at Google and demand your corner office in HQ, right? Not so fast. You’re missing one vital item on your checklist – an internship. […]

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Finally Capturing the Unicorn

Posted on: October 11th, 2016 by Nicole Lasorda 2 Comments

A few weeks ago, the perfect HARO (Help A Reporter Out, for those of you uninitiated) came through from a very high-level reporter who’s something of a Unicorn at the Buchanan PR offices. Many have pitched her; no one has ever gotten a response. This new HARO wasn’t for a client, but for Buchanan PR […]

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(PR)oject America

Posted on: October 4th, 2016 by Staff 1 Comment

– Justyna Wierzba I’m sitting in the Buchanan Public Relation office, writing this post and still can’t believe how it happened. But, maybe I’ll start at the beginning. My name is Justyna Wierzba and I am from ‘exotic’ Poland. I am double majoring in Economics and Communication Management at the University of Wroclaw. Throughout my […]

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// // Commented by Jon Ericson, 29Feb2016 // // // //