Different Strokes for Different Folks

–Blair Kahora Cardinal & Megan Keohane People who are Type A are like vegans or hipsters—they’re confident in their Type A-ness and everyone around them knows it.  Then there are others who are a mix of Type A and Type B, and operate in organized chaos. Meg: I’m the oldest child, I’ve always been a … Keep reading

In PR, It’s Much More Than Your Major

-Katie Dillon As a very determined and decisive student entering my first year of college, I thought I had my whole plan figured out. Tinged with a bit of naivety, I embarked on my journey studying at a very global-centric school in the heart of Washington, DC. Next to my name on every place card … Keep reading

Is There a Lesson for PR Professionals in Donald Trump’s Boycott of the Washington Post?

It’s a new day, which means Donald Trump has committed yet another head-shaking act. In this case, it was his announcement that the Washington Post is now barred from his campaign, a move the New York Times characterized as “an almost unheard-of practice for a modern presidential campaign.” The source of Mr. Trump’s displeasure with … Keep reading

Five Ways to Measure the Strength of Your Website

Competing for attention on the internet is a strenuous task. Strategically using keywords, frequently updating social media profiles and producing a never-ending amount of content for blogs and websites are all vital steps in developing and maintaining a dominant online presence. While it is relatively clear what components can contribute to a successful web campaign, … Keep reading