Philadelphia-based Buchanan Public Relations LLC is a full-service public relations firm that specializes in media relations, social media and crisis communications.

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Archive for February, 2016

How to Leverage Web Analytics to Measure the Impact of Your Public Relations Program

Posted on: February 16th, 2016 by Rachel Neppes

In today’s day and age, public relations needs to have a tangible return, as is the case with any business investment. However, the outcomes of a PR program, such as public perception, consumer attitudes or brand loyalty, are difficult to quantify, making PR measurement especially challenging. But, while PR measurement – given its nature – […]

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The Curse of the Baby Face – It’s My Baby Face, And I’ll Cry if I Want To

Posted on: February 9th, 2016 by Staff

— Blair Kahora Cardinal & Nicole Lasorda Vogue recently posted a story, I Don’t Look My Age and It’s Starting to Get Awkward, and it struck a chord with us; so much so, that we were talking about it for a couple of days. Our conversations always started a little something like this: Blair: In […]

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Tables Turned: When the Media Trainer Becomes an Interview Source

Posted on: February 2nd, 2016 by Anne Buchanan 2 Comments

The big news on the East Coast last week was the blizzard. But at Buchanan Public Relations, we experienced another flurry of activity of a different nature – one that reminded me why we invest so much time in helping clients prepare for a media interview. When it was all over, I found myself quoted […]

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// // Commented by Jon Ericson, 29Feb2016 // // // //