This week’s launch of Microsoft’s long-anticipated Windows 10 has sent us down memory lane. In the last two years, we have been asked to help four or five companies either launch their new business or introduce a new product. With the exception of one (more on that in a minute), these “launches” truly didn’t deserve […]Read more »
Archive for July, 2015
PR Pop Quiz: When is a Product Launch Not a Product Launch?
In Defense of the “Crazy Cat Lady”
Most of you reading this know that Buchanan Public Relations is a dog-friendly office. And while everyone here appreciates canine cuddles, you may not know that about half of us are just as, if not more, obsessed with cats. In fact, I’ve brought my feline friend, Phoebe, into the office on several occasions (I mean, come […]Read more »
What Public Relations Professionals Can Learn from the U.S. Women’s World Cup Team
One of the biggest headlines of the past week was that the U.S. Women’s World Cup team won 5-2 over Japan, marking its third Women’s World Cup title. Anyone who watched the game was inevitably swept up by the excitement and adrenaline. The American women handily defeated the Japanese in an impressive display of athleticism, […]Read more »