This week’s blog post comes from David Fuscus, president and CEO of Xenophon Strategies. Based in Washington, DC, Xenophon is a member of the Public Relations Global Network, of which Buchanan PR was a founding member.
“Year of the Retailer Breach” was how Verizon recently described 2013 in its annual Data Breach Report, saying that it “was a year of transition… to large scale attacks on payment card systems.” The report documented 1,367 confirmed data breaches, the largest and most infamous of which was the massive amount of customer information stolen from Target during the busy Christmas shopping season.