You may have heard it said that no good deed goes unpunished but sometimes, as in the case of corporate social responsibility, good deeds will be richly rewarded. A recent study conducted by Cone Communications and Echo Research points to the high expectation that consumers have today for a company to be a good corporate citizen – and also highlights the benefits to be gained from responsible business practices.
Month: January 2014
When the Going Gets Tough, Get Tougher
This week officially marks the beginning of my Tough Mudder training. The race will take place in April, so I’m following a 12-week plan to prepare my body for what it’s about to endure. Although I’ve always considered myself to be in fair shape, I’m mentally preparing for this to be one of the most difficult physical challenges that I’ve faced to- date, and I am sure I’ll hit a few bumps in the road along the way.
Here are a few techniques that I’ve learned to help tackle the obstacles:
The PR Pro’s Guide to Getting Organized in 2014
The famed humorist Margo Kaufman once said, “One person’s mess is merely another person’s filing system.” While many professionals can probably relate to this saying, nowhere does it ring more true than in in the world of Public Relations. Throughout my career, I have been fascinated by the creative organizational systems my colleagues have invented – everything from color-coded notebooks and matching highlighters for each client to spreadsheets tracking every single reporter interaction. 
A self-confessed Type A, I have been known to write a To-Do list (or 500). For those with New Year’s resolutions to become better organized at the office, here are some of my top tips: