5 Things We Learned from a Dog Trainer

By Anne Buchanan and Emily DiTomo

We are big believers in training and development for our staff. That commitment also extends to our canine workers. When Anne adopted a timid shelter dog named Lacey, her early visits to the office often resulted in chaos. Emily’s dog Romeo became very protective of his turf; Lacey disintegrated into a puddle of nerves – sometimes literally. The combination of a very confident, outgoing poodle and a fearful Rottweiler / cattle dog blend created tension for dogs and humans alike.

And so we called upon Wendy Young of Progressive Dog Training to pay us a house…errr, office…call. Romy and Lacey with Wendy

She spent nearly three hours with us. We can happily report that there is a new doggie equilibrium in the office. We also were struck by how many canine lessons can also be applied to PR.

Keep reading

My First Year in the PR World

This week marks my one year anniversary of working at Buchanan Public Relations. I still remember pulling up to BPR for my interview, seeing Anne outside with beloved canine co-worker Buddy and walking in together. Little did I know that six months later, after the most integrated and in-depth internship I had ever experienced, I would become a full-time employee.531667_486652814705808_1787178276_n

When I graduated from college last May, I had the basic skills to enter the world of PR, but my first year at Buchanan has taught me so much more. Below are three skills I learned during my first year in the business that I could never have learned in college.

Keep reading

7 SEO Basics Every PR Pro Should Know

Content marketing is now a $44 billion industry.  And with businesses planning to increase their budgets toward search engine optimization (SEO) by up to 44 percent this year, PR professionals must be savvy in digital communications tactics in order to remain in the game.

At a minimum, every PR pro should know the following seven SEO basics:

Keep reading