Philadelphia-based Buchanan Public Relations LLC is a full-service public relations firm that specializes in media relations, social media and crisis communications.

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Archive for June, 2013

6 SEO Rules Every PR Pro Should Live By

Posted on: June 26th, 2013 by Staff 7 Comments

With marketing departments increasingly seeing more value in digital services, PR professionals must understand how to best incorporate SEO tactics into their service offerings.

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Public Relations: The Importance of “Measuring Up”

Posted on: June 20th, 2013 by Staff

How can we successfully apply the principles of measurement to public relations, and in turn demonstrate quantifiable ROI for what we do?

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Why PR Institute Should Be on Every New PR Pro’s Bucket List

Posted on: June 6th, 2013 by Staff

For the past six weeks, I have had the honor of participating in the annual Nancy Bacher Long PR Institute, PRSA Philly’s intensive training program for junior-level public relations practitioners. Participants are split into mock agency teams that compete to create a comprehensive communications plan for a local nonprofit.

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// // Commented by Jon Ericson, 29Feb2016 // // // //