Month: January 2013

MLK Day the BPR Way

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January 21, 2013 marked the 27th anniversary of Martin Luther King, Jr. Day, a national day of service.  Although the Buchanan PR office was closed for the holiday, we chose to spend the day together doing something to give back to our community.  Since 2011, Buchanan employees have celebrated MLK Day by making casseroles for the homeless.

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Where Are They Now? (Part 3)

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We continue to be impressed by the accomplishments of our former interns. Our blog series, “Where Are They Now?,” highlights their career trajectories – showcasing what they have accomplished since their time with us, their biggest takeaways from their experiences here and their advice for those just starting out.

This week we hear from Megan Hanks, a graduate of Lehigh University who interned with us in 2011. 

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A Week in the Life of a PR News Junkie

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As public relations professionals, it’s our job to wear many hats simultaneously – media relations specialist, social media community manager, website copywriter, event planner, SEO consultant.  You name it, we probably do it.

But one role permeates each hat we wear: news junkie.  We scour the news to spot opportunities for our clients, keep tabs on reporters and stay abreast of the happenings in our communities.  We do this not only because it’s our job, but also because we crave new and interesting information about a variety of topics.

Since we’re often immersed in the business of clients, it can be difficult to stay on top of the latest news within our own industry.  Here are some of our favorite stories about the communications industry so far this year.

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What a PR Degree Can’t Buy

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“Baptism by fire.”  This was the term used to describe the internship program at Buchanan Public Relations on my first day at the agency.  I didn’t understand it then, but I definitely do now.Public Relations buchanan philadelphia internship

When I chose Public Relations as a major during my first semester in college, I didn’t know exactly what it was.  Upon graduating in May, I thought I knew what it was.  I was completely wrong. Granted, I understood the basic skills of the profession, such as how to write a news release, how to use proper grammar and AP Style and how to conduct proper research.  But to be completely honest, I don’t think I truly appreciated what PR was until I was fully immersed in it.

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