Philadelphia-based Buchanan Public Relations LLC is a full-service public relations firm that specializes in media relations, social media and crisis communications.

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Archive for January, 2013

The Do’s and Don’ts of Email-Pitching Reporters

Posted on: January 30th, 2013 by Staff 2 Comments

As communicators, it’s our job to not only ensure we’re emailing the right reporters, but also that our pitches are written in a way that draws interest. Improve your email-pitching skills with the following tips.

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MLK Day the BPR Way

Posted on: January 23rd, 2013 by Staff

January 21, 2013 marked the 27th anniversary of Martin Luther King, Jr. Day, a national day of service.  Although the Buchanan PR office was closed for the holiday, we chose to spend the day together doing something to give back to our community.  Since 2011, Buchanan employees have celebrated MLK Day by making casseroles for […]

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Where Are They Now? (Part 3)

Posted on: January 15th, 2013 by Staff

The most valuable thing I learned during my internship was that there are so many different ways to accomplish the same task, and that you must tailor each step depending on the client and media with whom who you are interacting.

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A Week in the Life of a PR News Junkie

Posted on: January 10th, 2013 by Staff 1 Comment

As public relations professionals, it’s our job to wear many hats simultaneously – media relations specialist, social media community manager, website copywriter, event planner, SEO consultant.  You name it, we probably do it. But one role permeates each hat we wear: news junkie.  We scour the news to spot opportunities for our clients, keep tabs […]

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What a PR Degree Can’t Buy

Posted on: January 2nd, 2013 by Staff 3 Comments

“Baptism by fire.”  This was the term used to describe the internship program at Buchanan Public Relations on my first day at the agency.  I didn’t understand it then, but I definitely do now. When I chose Public Relations as a major during my first semester in college, I didn’t know exactly what it was. […]

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// // Commented by Jon Ericson, 29Feb2016 // // // //