The World of Social Media — Literally

Last week, I was in Cape Town, South Africa, for the twice-a-year meeting of the Public Relations Global Network, an association of 45 independently owned and operated PR firms from around the world.

I was asked to facilitate a workshop on the state of social media in various markets and agencies worldwide.

The conversations, coming from PR leaders in diverse parts of the world, were fascinating. Here are the big takeaways:

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