Philadelphia-based Buchanan Public Relations LLC is a full-service public relations firm that specializes in media relations, social media and crisis communications.

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November 24, 2015

Four Things I’m Thankful for as a PR Professional

By Nicole Lasorda, 11:52 am

Give ThanksIt’s the time of year to be thankful. Everyone’s posting their “30 Days of Thankfulness” statuses on Facebook and people are getting ready to feast around the table with loved ones. In the spirit of the season, here are four PR-related items for which I’m thankful.

    •  Media databases – At Buchanan PR (and most reputable agencies) we don’t use our media database to create giant lists of reporters that we blindly pitch. But the media database does make it easier to find the details we need about a specific reporter or outlet: What’s that business editor’s email? Is that small, local paper still in circulation (sad, but true)? It just gives us back a few minutes, so we can do the important research to get the pitch right.
    • Great reporters – It’s no secret that reporters and PR people have a love-hate relationship. It’s also no secret that there are some not-so-great representatives on both sides. PR people love to complain about reporters who don’t respond or are rude to us, but you know what we love to do even more? Put great reporters on a pedestal! We love reporters who regularly cover our clients or ask us for information (obviously), but we also love those who take the time out of their insanely busy days to let us know that a story isn’t going to work for them at that moment. That quick email to acknowledge that we put the time and effort into a good pitch really makes us value that relationship.
    • Fabulous coworkers – We’ve got stressful jobs (don’t believe me? Check out the rankings!), and sometimes coming out from under the covers in the morning is the hardest thing we’ll do all day. But, it’s much easier when you know you’ll be with a great group of people who can guide you, give you a hand, pat you on the back, or even laugh with you when you do something stupid.
    •  Amazing clients – We don’t like to brag (okay, yes we do), but we have some of the best clients at Buchanan PR. Not only do they have great stories to tell, but they’re respectful of our time, they value our thoughts and they help us do our jobs better. And that makes all the difference.

As a PR professional, what are the things that you’re most thankful for this season?

Happy Thanksgiving!

November 10, 2015
November 3, 2015
October 22, 2015

7 Bad Habits College Grads Should Shake Before Entering the Real World

By admin, 11:43 am

recent grad on interviewAs a recent college graduate, I am familiar with the bad habits that we can pick up in the world of academia, which might limit our success in the professional world. Here are seven bad habits to shake before landing your first job.

  1. Living in a bubble: While you were burying yourself in textbooks in college, did you stay on top of the news? At work, making it a daily practice to read the news can help give you an edge up on the current events impacting your business or line of work. In the PR field, particularly, reading the news is essential.
  2. Marching to the beat of your own drum: College rewards students for their unique ideas and beliefs. While innovative ideas are welcomed at work, your perspectives should also align with those of your co-workers and clients.
  3. Thinking the world revolves around you: In college, it’s more about personal versus team accomplishments. But in the workplace, you’re working with your colleagues to achieve common goals for the business. Shift your mindset from “me” to “us” to convey that you’re a team player.
  4. Missing deadlines: If you were ill or had printer issues, in college your professor probably just gave you an extension without any consequence. But on the job, missing deadlines is a signal to your employer that you’re unreliable or a procrastinator.
  5. Relying on a syllabus: In college, you have a syllabus to follow, and if you veer off course, your advisors or professors help to get you back on track. But in the workplace, where every day might be unpredictable, there aren’t always clear-cut directions on how to tackle a challenge. You’ll need to be resourceful and self-sufficient.
  6. Lack of sleep: Remember those days when you skipped your next morning class because you pulled an all-nighter from studying or partying too much? Don’t carry that habit into your work life. Your boss will be less forgiving about your frequent tardiness or attempts to call out from work.
  7. Expecting constant feedback: Unlike in college where you receive a grade for every paper you turn in or test that you take, expect less feedback in the business world. If you want to gauge your performance, certainly ask for feedback, but don’t expect to constantly receive it.

Transitioning from college life the workforce is exciting, but also challenging. But being aware of these common traits that could hinder your success is the first step to putting your best foot forward on the new job.

Good luck!

Germaine Fung, Intern

October 14, 2015

In the News

By Nancy Page, 9:35 am

woman reading newspaperIn the office, I’m known as the Weather Girl. It’s because I’m a weather geek. Glenn “Hurricane” Schwartz and I have something in common (though I’m not prone to wearing bow ties).

It’s true that I do seem to be more aware of what’s about to hit us than some people. But it’s not because I have any special connections. It’s because I pay attention to the news. I make a point of reading at least one paper each day and of following breaking news online. I even watch news on TV just like they used to do in the olden days.

Everybody should read the paper! We all need to know what’s happening around us – in our backyards and across the globe. It can be hard to find the time, I know. There are times I read the morning paper at 11 pm, through nearly closed eyes. And it’s a fact that much of the news is not good. But we still need to know what it is!

I’m sure there are at least a few journalists left out there who would agree with me. And certainly those of us in PR need to be constantly monitoring the news.

So whether you listen to your local all-news radio station one, two or three times a day, or you read the Wall Street Journal over your bowl of Cheerios, do something to make sure you know what’s going on. You don’t have to become a hurricane chaser, but it is useful to know when to grab the umbrella.

October 8, 2015
September 29, 2015
September 15, 2015

End of Summer Back to the Grind: Four Tips for Increasing Your Productivity

By Jen Tedeschi, 9:00 am

Summer's EndAs the lull of summer comes to an end and fall workloads start picking up again, it might be difficult to get back into the swing of things. Do you find yourself still thinking about the beach and barbeques rather than your growing to-do list?

If you’re still feeling less than motivated, you’re not alone. According to a study by Captivate Network, productivity falls 20 percent during the summer months, and distraction levels rise 45 percent.

So, what’s the key to shifting out of summer vacation mode and back into work mode, so you can buckle down for the busier months ahead? Here are a few tips to increase productivity:

  • Set daily habits. Doing something every day out of habit is a lot easier than just using willpower to tackle your growing to-do list. Take one or two necessary tasks, such as organizing your inbox or decluttering your desk, and put them on your task list each day, until it becomes a part of your normal routine.
  • Complete your most challenging projects in the morning. It can be easy to put off a dreaded project by procrastinating with checking emails and your social media feeds over coffee. However, completing the most important task first thing in the morning gives you the greatest chance to do your best work while your mind is clear and the office is still quiet. In addition, it will set the tone for the rest of the day; you’ll feel more accomplished and have the bandwidth to take on less difficult projects that are still on your plate into the afternoon hours.
  • Write down your to-do list. Keeping the list of your daily projects in your head takes your attention away from actually completing those projects. By writing down your to-do list, you’ll have a clearer mind, allowing you to focus on your tasks at hand.
  • Take regular breaks throughout the day. Even during your busiest days, down time is essential for recharging and avoiding burnout. Actually, working non-stop can make it easier to procrastinate. So schedule a couple of 15-minute breaks in the late morning and afternoon hours to help you unwind and refocus. Use that time to get up and stretch, take a quick stroll, or even just to glance outside so that you can take your eyes off of your computer screen.

Summer schedules might be leaving a dent in your productivity. But now that the season is over, these tips will help you get back into your normal routine and leave you feeling more motivated than ever.

September 3, 2015

Importance of Creating a Symbiotic Client/PR Agency Relationship

By Rachel Neppes, 9:00 am

While every public relations firm and client hopes for the best possible outcome from their partnership, even the best laid plans can get derailed.

partnershipPerhaps it’s a product launch that had been central to the PR strategy, which gets postponed indefinitely, or a major feature story on the company that gets cut from the publication without notice due to space constraints. Whatever the challenge may be, the ability to rise above it and move forward relies on a symbiotic relationship between the client and agency. So what defines a symbiotic relationship?

When we first engage with our clients, we do our best to help them understand not only what they can expect from us, but what their roles are, as well.

Being entrusted to manage a company’s public image and brand is an honor and responsibility that we take very seriously. It’s our job to be proactive, seek out every opportunity to tell our clients’ stories, and create compelling and engaging reasons for the media and public to share those stories. To do that, we rely on our clients for a few things.

  • Share information, company news and developments with us in a timely and consistent manner. This is essential. It’s our job to act on behalf of our clients as an embedded member of their organizations. The more we know, the better we are able to seize opportunities for them.
  • Be responsive to media opportunities, which often requires quick action since journalists are typically working under tight deadlines. Reliability and promptness when responding to media inquiries can make or break a relationship with a reporter and an opportunity for coverage.
  • Be accessible for approvals on press releases and other materials. If you’re not available, designate a second point of contact so we can keep things moving.
  • Provide honest and consistent feedback. We want to meet your goals so tell us when we’re off track.
  • Recognize that earned media coverage requires time and consistent pressure on the gas pedal. As much as we may all wish for instant gratification, we appreciate your patience.

Every PR program will encounter its fair share of challenges. It’s critical that PR agencies and clients work together synergistically in order to overcome setbacks and prevail.

August 26, 2015

Blowing Up a Deflated Balloon: A Millennial’s View on Entering the Workforce

By admin, 9:55 am

The other night, I found myself recalling a vivid childhood memory of going to the circus. What really stuck out was not the show itself, but rather an event that followed. As the curtains began to close and the crowd prepared to leave, a young boy sitting next to me started to cry for more. In order to silence his screams, his mother handed him a lollipop and promised to get him a balloon on the way out.

deflated balloonBelonging to the generation of instant gratification, we were always bathed with parental praise and attention. We were rewarded for bad behavior merely to keep our mouths closed, and now living in a society both surrounded and reliant on technology, we are viewed as lazy, high-maintenance and self-entitled.

Not anymore. The truth is that the face paint has come off and the balloons have popped. The millennials are all grown up, and now considered the nation’s largest living generation, we enter the workforce with wide eyes and open arms.

I believe my generation has come to grips with the impending challenges of climbing the corporate ladder. We are no longer children waiting to collect our trophies. Thanks to the Great Recession, our economy hasn’t robustly grown in more than a decade, and with stiff competition in the job market, what I think we want most is to be trusted to do the hard work on our own and to demonstrate that we can.

While we may be seen as high-maintenance, we are also high-performers. We value experience over materialistic possessions. We look to build wholesome relationships, and most importantly, we strive to make our childhood aspirations a reality. Once kicking and screaming for our way, we are now taking that energy and applying it to achieve these sought out dreams. We are, in fact, blowing up a deflated balloon.

As I face these challenges entering the workforce, I’m actually motivated to work harder with fewer expectations. This next chapter is unknown, but I am embracing it with an open heart and open mind.

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