Philadelphia-based Buchanan Public Relations LLC is a full-service public relations firm that specializes in media relations, social media and crisis communications.

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April 14, 2014

5 Ways to Maximize Your Mentor Relationship

By Megan Keohane, 11:01 am

Having a mentor, especially in the beginning stages of your career, is arguably one of the most valuable assets to your professional growth. He or she can teach you new skills, introduce you to networking contacts, and help you blossom – all without passing judgment. I’m lucky to have several co-workers here at Buchanan PR whom I can count on for guidance, constructive criticism or a friendly chat.

So, to all college students, interns or professionals entering a new industry, here are five tips to get the most from your mentor(s):Buchanan Public Relations, Mentoring, Megan Keohane

1. Find the right one(s). This could be someone in your office, an alumni connection or a friend with experience in your desired industry. It should be someone (or several people) whom you look up to and can trust.

2. Establish goals. Why do you want a mentor? What do you hope you get out of it? What can YOU do for your mentor? Discuss your goals from the very beginning and set objectives to obtain those goals. It can be helpful to give yourself a timeline by when you would like each objective completed.

3. Listen and learn. Your mentor is there to help you, so ask lots of questions! Take notes and offer to help with projects wherever possible. Don’t be afraid to ask for honest feedback on your progress, either. Let the positive feedback build your confidence and keep your emotions in check when receiving constructive criticism. Learning what you can do better is one of the best ways to grow.

4. Find a happy medium. The more time you can spend with your mentor, the more you’ll get out of it. However, they’re probably busy people like the rest of us, so be careful that you’re not too demanding. It can be helpful to define parameters from the very beginning and establish how often you’ll meet and what you’ll discuss.

5. Thank him/her often. Although being a mentor can be a fulfilling experience, there’s a good chance that you are getting more out of the relationship than your mentor. Be sure to let them know how much you appreciate them.

Have you had a great mentor experience? Are you a mentor yourself? Share your story in the comments!

April 3, 2014

Où Sont-Ils Maintenant? (Where Are They Now?)

By Emily DiTomo, 10:23 am

A few years ago, we at Buchanan PR decided to develop an ongoing series for our blog called “Where Are They Now?”  Our aim was to reconnect with former interns, review their career trajectories to-date and solicit their advice for current students looking to break into PR. 

Our most recent submission is from former intern Diane Bizzarro, who worked with us during the summer of 2012.  A graduate of Ohio Wesleyan University, Diane currently works as a Client Relationship Advisor at a New York City-based translation company.


March 26, 2014

Volunteer – Somewhere

By Nancy Page, 9:29 am

Last night I saw a clip on the news of former President Bill Clinton participating in a community service project in Phoenix. During the interview he observed that “everybody can serve everywhere.” Buchanan Public Relations, Nancy PageBeing a big fan of volunteering, Clinton’s comment struck a chord with me.

This morning I conducted an unscientific and statistically insignificant survey of my colleagues about their volunteer activities. It turns out that we’re involved in a lot of them!


March 12, 2014

New Algorithms for Search Engines: Seven Tips to Improve Your Google Ranking

By admin, 10:16 am

This week’s blog post comes from our friend Uwe Schmidt of agency Industrie-Contact AG in Germany, which is part of PRGN, a global consortium of independent public relations agencies. Buchanan PR was a founding member of PRGN 15 years ago.Buchanan Public Relations, Industrie-Contact AG, Uwe Schmidt, SEO

Google has changed the search algorithms three times between 2011 and 2013. The following tips will help you to land as far as possible above on the searches hit list: (more…)

March 6, 2014

One Mistake Social Media Managers Cannot Afford to Make

By Nicole Lasorda, 9:10 am

“To err is human, to forgive divine.”

While this old adage applies to many areas of life, it doesn’t exactly ring true on social media and for social media managers.  Ever made a spelling or grammar error on a client’s post? You get eaten alive!  That’s minimal – a little embarrassment, flak from fans and a lesson learned.  But imagine being part of a fail that makes headlines! I shudder at the thought.


February 25, 2014

Two Clients – One Gold Medal

By Anne Buchanan, 4:11 pm

I was watching the Olympic ice-dancing pairs competition last week and was stunned to learn that the top two arch rivals, the U.S. and Canada, both trained under the same coach, Marina Zueva.Ice Dancing Sochi Olypmics

That boggled my mind. How can the same coach offer both teams her very best coaching? Doesn’t the mere fact that she knows the competitors (and their performances) intimately put her motives in question? Can she really and truly have the best interests of both clients in mind at all times?


February 13, 2014

5 Ways to Survive a Snow (Work) Day

By Jess Emery, 5:30 pm

As of Thursday morning, Philadelphia is in the midst of its top five snowiest winters of all-time. As witness to a record-setting snowfall of more than 49 inches in one season (with more still to come), we at Buchanan PR have become experts at working from home during a storm.Philadelphia public relations agency Buchanan Public Relations, Jess Emery, snow days, working from home

Here are 5 ways to survive a snow day – and keep your sanity – while working remotely:


February 6, 2014

PR Students: 4 Things to Do Before Graduation

By Kathleen McFadden, 11:06 am

To all of the college seniors studying PR out there, it’s okay that you’re freaking out a bit right now.  Graduation is just months away, and it doesn’t help that your peers studying business probably already have job offers (don’t worry; that’s totally normal. The PR industry does not work the same way that finance and accounting industries do).Buchanan Public Relations, Kathleen McFadden

Whether you’re a soon-to-be grad or still have a few years of college bliss left, here are four things to do that can help ease your transition into  the “real world:”


January 23, 2014

Good Deeds Don’t Always Get Punished

By Nancy Page, 10:23 am

You may have heard it said that no good deed goes unpunished but sometimes, as in the case of corporate social responsibility, good deeds will be richly rewarded. A recent study conducted by Cone Communications and Echo Research points to the high expectation that consumers have today for a company to be a good corporate citizen – and also highlights the benefits to be gained from responsible business practices.


January 16, 2014

When the Going Gets Tough, Get Tougher

By Megan Keohane, 10:31 am

This week officially marks the beginning of my Tough Mudder training. The race will take place in April, so I’m following a 12-week plan to prepare my body for what it’s about to endure. Although I’ve always considered myself to be in fair shape, I’m mentally preparing for this to be one of the most difficult physical challenges that I’ve faced to- date, and I am sure I’ll hit a few bumps in the road along the way.

Buchanan Public Relations, Philadelphia Public Relations Agency, Tough Mudder, Megan Keohane

Here are a few techniques that I’ve learned to help tackle the obstacles:


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