Philadelphia’s Buchanan PR Travels to South Africa, Celebrates 20th Anniversary of Public Relations Global Network
PHILADELPHIA, PA (May 15, 2012) — Philadelphia-based Buchanan Public Relations LLC was one of 45 members of the Public Relations Global Network (PRGN) that gathered in Cape Town, South Africa, last week to celebrate the Network’s 20th anniversary and build a house for an impoverished family.
Partnering with the Niall Mellon Township Trust, PRGN members from around the world met on April 18 to complete and present “The PRGN House” to a needy family. The build occurred the day before the opening of the Network’s semi-annual business meeting. The Network’s 45 member agencies pledged more than $7,000 and volunteered their “handyman services” for a day in order to present a township family with a new home.
“When we considered how to mark our 20th anniversary, our members were unanimous in wanting to create something of lasting value,” said Anne A. Buchanan, APR, president of Buchanan Public Relations. “What better way to give back than to donate our time and talent in the city in which we have chosen to celebrate our anniversary.”
The Niall Mellon Township Trust is a house-building charity started by Irish philanthropist Niall Mellon. While on a visit to South Africa, he was so moved by the poverty he saw that he used his own funds to establish the charity.
The day after completing the house, Network members opened their three-day business meeting in Cape Town. The Network was addressed by Premier Helen Zille, leader of the opposition party; Chris Bishop, editor of Forbes Africa; and Tim Hughes, managing director of ReadDillon International.
PRGN was formed in 1992 when Edelman Public Relations decided to disband its affiliate network. Some of those affiliates chose to continue their partnership by forming a new organization. Started in Phoenix, Ariz., the group adopted the name The Phoenix Network, as a nod to its rebirth from the ashes of a disbanded group and the city of its founding.
When the Network reached its 10-year mark in 2002, it began recruiting members internationally and changed its name to the Public Relations Global Network to better reflect the strategic growth of the Network.
Five of the original founding member agencies – HMA Public Relations (Phoenix), Stevens Strategic Communications, Inc. (Cleveland), Buchanan Public Relations (Philadelphia), The Fearey Group (Seattle) and DVL Public Relations & Advertising (Nashville) – still remain active in the organization. The mission of the Network is to serve as a resource to one another, openly sharing knowledge and contacts, in order to promote best practices and to provide global support for clients.
Founded in 1992, PRGN has 45 member firms around the globe. The invitation-only network is made up of independently owned and operated public relations firms in 80 markets. Collectively, PRGN has revenues of more than $110 million (USD) and employs more than 900. (www.twitter.com/PRGN).
The Network meets every six months in cities where members are headquartered. The April meeting was hosted by HWB Communications in Cape Town.
About the Niall Mellon Township Trust
The Trust was founded in 2002 by Niall J. Mellon, an Irish entrepreneur and philanthropist, to provide homes to impoverished communities in South Africa’s townships. The Trust has built more than 20,000 houses, providing homes for more than 100,000 South Africans.
About Buchanan Public Relations, LLC
A full-service public relations firm specializing in media relations, crisis communications and social media, Buchanan Public Relations was founded by Anne Buchanan in 1998. The agency was a founding member of PRGN, and Anne Buchanan has served as its president and continues to sit on its Advisory Board.
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