This is our public relations blog.
In the dynamic world of digital communication, harnessing the power of social media is a critical element in any successful public relations and marketing strategy. It’s important for brands to have a pulse on their digital audiences, helping to generate an understanding of online public perception and engagement. In order to capture this information, many … Keep reading
Wondering how Artificial Intelligence will influence the Google search engine results page? You’re not alone. So we went to Google Labs to get a preview. Google Labs is a testing area for experimentation with early stage development prior to general release. What appears in Google Labs is usually an indication of future feature enhancements. The … Keep reading
Yesterday, the House passed a bill that could lead to TikTok being banned in the United States. The “Protecting Americans from Foreign Adversary Controlled Applications Act” calls for ByteDance to divest TikTok, or the app will no longer be available here in the U.S. The measure passed by a 352-65 vote, and now heads to … Keep reading
I would be lying if I said I hadn’t speculated about the abdominal surgery that removed Princess Kate from the public eye two months ago. At the same time, I also respect a woman’s right to privacy over medical matters, even someone who is in the public eye. But as the weeks dragged on, with … Keep reading
In the fast-paced and ever-evolving landscape of healthcare, effective crisis communication is paramount for maintaining a positive brand reputation. Providers, payers, pharmaceutical companies – no healthcare organization is immune to crises, and how they handle these situations can significantly impact public perception. In this blog post, we will explore strategies for effective crisis communication in … Keep reading
One of the strongest marketing tools at a law firm’s disposal is a strategic media relations program. Earned media remains one of the most highly valued components of the traditional PESO™ model and can be a powerful addition to a law firm’s new business efforts. Beyond that, though, attorneys and law firms are exceptionally well-positioned … Keep reading
Good taste and notable presentation – important factors to consider both when whipping up a dish, and when constructing a marketing campaign in the food and beverage industry. Marketers have reached new heights when it comes to creating engaging, memorable food and beverage campaigns, and the best of the best aren’t just selling products – … Keep reading
One of the most impactful social media trends of the year is the rise of social commerce, a subcategory of e-commerce that allows for direct sales through social media platforms. The convergence of social media and e-commerce is becoming increasingly prominent as many consumers turn to online shopping and look to social media influencers for … Keep reading
Unless you’ve been living under a rock recently, it’s more than likely you’ve seen Taylor Swift’s name in the headlines. Whether that be from articles discussing her wildly successful Eras Tour, her “Taylor’s Version” album re-releases, or the details of her personal life, Taylor Swift has been front and center in the news for the … Keep reading
“What great PR for that company!” That comment was made during one of the inspiring sports stories this weekend – the return of former back-up kicker Jonathan Weitz, who was summoned back to Clemson University’s football team, just as he was about to launch his finance career in New York with Ally Financial Services. The … Keep reading