Building Confidence Around the Globe

Challenge: Right Management, the world’s largest outplacement and career transition firm, wanted to brand itself as a thought leader and expert in the world of work. It needed a newsworthy idea that would resonate globally.

Solution: Working closely with the client and its research firm, we launched an international Career Confidence Index – a regular survey designed to measure and compare worker confidence in 19 key markets around the world. In partnership with a team of communicators in Europe and Asia-Pac, we regularly release the survey results on a single day around the globe.

Results: Media coverage around the globe has been extremely high, leading to strengthened relationships with key business media, particularly in several markets where Right Management previously had not enjoyed strong media relations success.