Pepper Hamilton, LLP: Peppering the Media with Hot Stories
Challenge: Pepper Hamilton LLP, an AmLaw 100 law firm with more than 500 attorneys practicing throughout the nation and the world, had virtually no presence in the business media.
Solution: In collaboration with Pepper’s Marketing team, Buchanan PR launched a media relations campaign that was strategically focused on key practice areas and lawyers. Through in-depth interviews with established and budding legal stars, we teased out compelling stories and turned them into bylined articles and news releases that we sent to targeted journalists.
Results: Since we began working with Pepper Hamilton, stories about the firm and its attorneys have appeared in: USA Today, Fortune, The Washington Post, Associated Press, Bloomberg Radio Network, Investor’s Business Daily, and Wall Street Journal This Morning, among many others. Reporters now contact us to see if we can arrange for them to interview Pepper attorneys. The word is out.