Spring Cleaning: Taking it to the Office

Each year around this time, I get the urge to purge my closets of old clothing, steam clean my carpets and scrub every surface in my home. As a Type-A PR practitioner, I often take this energy into my office, using a designated Friday afternoon to rid my desk of excess paper and computer of outdated … Keep reading

How to Secure Media Coverage When There Are Fewer Journalists To Pitch

Anyone who practices public relations knows how competitive it has become to secure quality media coverage these days. This is the direct byproduct of a shrinking media landscape and the explosion of technology that is constantly inundating us with information from every direction. But here’s another reason – more and more of the PR professionals … Keep reading

5 Tips for the Busy Career-Minded Millennial

I know, I know. I sensed the proverbial eye roll as soon as the word “millennial” was mentioned. Entitled, inexperienced, obsessed with selfies − millennials seem to be branded with this negative stigma. But, there are many young adults in the professional world working hard to advance their careers and make better lives for themselves. … Keep reading