5 Things That Public Relations and Ice Cream Have in Common

In mid-2013, Buchanan PR received a super-secret phone call asking us to meet in Pottsville, PA to discuss public relations for a soon-to-be-launched product. That chance call is what brings us to this blog post. Exactly one year ago – to the day – we helped to re-launch one of the most fun products (and companies) I’ve ever had the pleasure to represent – Yuengling’s Ice Cream!

Buchanan PR and David Yuengling Celebrate a Sweet PR Future over Yuengling's Ice Cream

As the Yuengling’s Ice Cream account lead, it seems quite fitting that my blog post falls on the one-year anniversary of the re-launch. But rather than get into all of the technical details of re-launching a brand, I thought I’d have a little fun and share the five ways that public relations is like ice cream.

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5 Crisis Communication Tips from the Real-Life Olivia Pope

What are the top tricks of the trade in crisis communications? Account Supervisor Kathleen McFadden heard first-hand recently from expert Judy Smith, who was the inspiration for the lead character in TV’s hit “Scandal.”

5 Things I Learned at the 20/20 Social Media Summit

This week’s blog post comes from Tyler Arnold, an Account Executive and Digital Strategist at Landis Communications, our PRGN affiliate agency in San Francisco.  Tyler shares some of the lessons he learned at a recent social media summit.

I had the opportunity to attend last month’s PR News 20/20 Social Media Summit in San Francisco and due to the sheer volume of similar events, I didn’t know quite what to expect. The hefty entrance fee left me pondering how valuable the conference would be, which claimed to “feature key influencers and operators in social media, sharing their knowledge and experience in a full day of eye-opening sessions.”

As soon as I arrived, however, I was sold.

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