In mid-2013, Buchanan PR received a super-secret phone call asking us to meet in Pottsville, PA to discuss public relations for a soon-to-be-launched product. That chance call is what brings us to this blog post. Exactly one year ago – to the day – we helped to re-launch one of the most fun products (and companies) I’ve ever had the pleasure to represent – Yuengling’s Ice Cream!
As the Yuengling’s Ice Cream account lead, it seems quite fitting that my blog post falls on the one-year anniversary of the re-launch. But rather than get into all of the technical details of re-launching a brand, I thought I’d have a little fun and share the five ways that public relations is like ice cream.