Month: May 2014

The Inside Scoop from Our Media Colleagues

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Public relations professionals are rarely offered the opportunity to gain insider knowledge from members of the media with whom we work every day.
Last week, however, as a member of PRSA Philly and a co-chair of the Nancy Bacher Long PR Institute committee, I was given the chance to mingle with a few of Philadelphia’s finest media minds at the annual media panel hosted at NBC 10’s studios. Top Secret

Moderated by Lee Marshall, a top-notch communications consultant, the panel actively discussed pitching preferences, thoughts on social media and tips for PR professionals working to build long-term relationships. Here are some key takeaways from the region’s top media professionals:

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5 Reasons Why Babies are Like Agencies

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I recently returned to Buchanan PR after giving birth to my son Carmen on New Year’s Eve. Upon careful observation over the past four and a half months, I reached the conclusion that working at a public relations agency is a lot like taking care of a baby. Seriously? Yes, and here’s why.

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Reporters Are People, Too, So Stop Annoying Them with These 3 Habits

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It’s common as an undergrad and early in your PR career to associate pitching with news releases and phone calls. But how do reporters feel about this (sometimes) old school way of doing things?

PR pros have to juggle multiple projects at once, and I often think that we can easily forget who’s on the receiving end of many of our initiatives: reporters. That’s partly why we’ve gotten such a bad rap over the years (and why PR pros think reporters are grumpy people).

Here are three things we need to stop doing – or, at a minimum, carefully consider – when pitching journalists.

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