Month: November 2013

Shoo, Fly! Don’t Bother Me – Hey, Wait a Second!

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This week, The New York Times published an article – Swatting at a Swarm of Public Relations Spam – about the number of unwanted emails reporters’ field from PR professionals every day. The premise?  Because PR professionals have unlimited access to reporters’ contact information through media databases such as Cision and  Vocus, we are flooding their inboxes with emails and story ideas completely irrelevant to their beats.

In this PR professional’s opinion, it was a bit of a low blow for “The Haggler” to claim that everyone in PR sends nothing but un-researched pitches and mindless spam.

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4 Steps to Take When Google Maps Gets It Wrong

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Search engine optimization.  It’s one of the hottest services in public relations right now, and for good reason; every business wants to appear before its competitors in Google Search results. 

One basic element that should be part of every SEO program is claiming your company’s location on Google Places for Business.  While we’ve done that for our agency and for many of our clients, something strange happened last week that we hadn’t encountered before.

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Millennials: An Infographic

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Intern Maureen Bell created an infographic for us with some interesting statistics about her millennial cohorts.

The Thrill of Operations

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I know what you’re thinking. But really, managing operations for a public relations firm is no small task and requires keeping track of many moving parts. It’s definitely challenging and indeed, it can be thrilling.

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