6 SEO Rules Every PR Pro Should Live By

Buchanan Public Relations, Philadelphia Public Relations Agency, Kathleen McFadden, Shay QuigleySearch engine optimization (SEO) determines where and how businesses rank on search engines like Google, Bing and Yahoo.  As the competition for online real estate continues to heat up, B2B and B2C marketers have planned to increase their SEO budgets by 43 percent and 45 percent, respectively. 

With marketing departments increasingly seeing more value in digital services, PR professionals must understand how to best incorporate SEO tactics into their service offerings. 

Keep reading

Public Relations: The Importance of “Measuring Up”

Buchanan Public Relations, PR Measurement, ROIBy Emily DiTomo & Emily Geesaman

Last week, representatives from Buchanan PR had the opportunity to attend a PRSA Philadelphia seminar on “The Principles of Measurement: Best Practices and Real-Life Case Studies.”  Presented by Ketchum Global Research & Analytics’ Caroline Eichman and Mary Elizabeth Germaine, the event focused on the seminal question for all PR pros: How can we successfully apply the principles of measurement to public relations, and in turn demonstrate quantifiable ROI for what we do?

Keep reading