If you’re responsible for raising money for your nonprofit organization, you might be thinking of approaching corporations for support. And it might make sense. But there are a few things you should consider before starting out.
Month: May 2013
Will PR’s Use of Social Media Make People Nicer?
I am not a good flyer. But when your daughter is spending a semester abroad in London, you have a once-in-a-lifetime opportunity to see the city with a personal travel guide, so my husband and I recently bit the bullet and climbed on an airplane to fly over the pond. We had a great time for five days, and then it was time to come home.
Modern Day Mad Men
As an avid viewer of Mad Men, I have an ongoing love-hate relationship with the hit series’ main character, Don Draper. One episode I’m critical of his womanizing, demoralizing behavior and the next I’m in admiration of his creativity and uncanny ability to command a situation. 
This intended roller-coaster effect has left me drawing parallels between back-in-the-day and modern-day techniques of advertising and PR.
9 Things I’ve Learned in 9 Years of PR
Last weekend, I ran the 10-mile Broad Street Run here in Philadelphia. This was the first year that I did not yearn to be trampled by the masses so that I could peacefully succumb to an overwhelming exhaustion. Where I’m typically ready to give up at mile 9, I actually felt ready to tackle mile 10 with vigor. With college graduations in full swing this time of year, the run got me thinking of my nine years post-undergrad and the things I’ve learned that have prepared me for this 10th year of my public relations career, my mile 10.
Not Just Getting Coffee
When family members and friends asked me what I would be doing after graduating from Franklin & Marshall College in December, it was with a great deal of trepidation that I shared my plans: “I have an internship.” The title “intern” often conjures up images of coffee runs, copy duty and menial work in general. 
But, luckily, my internship at Buchanan Public Relations shattered all previously held notions about the insignificance of interns, and it is with pride that I look back on my past four months here.