January 21, 2013 marked the 27th anniversary of Martin Luther King, Jr. Day, a national day of service. Although the Buchanan PR office was closed for the holiday, we chose to spend the day together doing something to give back to our community. Since 2011, Buchanan employees have celebrated MLK Day by making casseroles for the homeless.
The Do’s and Don’ts of Email-Pitching Reporters
As communicators, it’s our job to not only ensure we’re emailing the right reporters, but also that our pitches are written in a way that draws interest. Improve your email-pitching skills with the following tips.